Latest Stories

• The MadTech Sketch: The (Addressabilty) Revolution Could Be Tokenised

  2 years ago News

  

  In our latest MadTech Sketch, Ciarán O’Kane imagines how TrustPID might work and the inevitable problems it will face. Many have tried; most have failed. Telcos have an exceptionally bad track record in ad tech.  From AT&T to Singtel to Verizon, [...]

• fifty-five’s Record-Setting Growth in 2022 Sparks an Expansion of Services & Brand Refresh

  2 years ago News

  

  fifty-five, a global martech consultancy that empowers brands to unite and fully optimise siloed data across all channels to drive business results, today (February 16th, 2023) unveiled record-setting growth for 2022 and an expanded suite of offerings to help companies [...]

• Social Commerce: Mobile's New Opportunity?

  2 years ago News

  

  As the rise of smartphones has reshaped the ways in which consumers browse, shop, and interact with brands, it has paved the way for a new branch of e-commerce: social commerce.  As the next step in the evolution of e-commerce, social [...]

• Digital Video to Surpass Linear TV in US; EU Prepares to Probe Amazon-iRobot Deal

  2 years ago News

  

  In today's ExchangeWire news digest: digital video content is set to overtake linear TV in the US; EU regulators prepare to investigate Amazon's purchase of Roomba-maker iRobot Corp.; and Reddit faces legal action from the founder of WallStreetBets. Netflix, YouTube to [...]

• What the Pivot to Privacy has Meant for Mobile

  2 years ago News

  

  If the ad tech industry was to have a word of the year, then it’s fair to say that ‘privacy’ would feature in at least the top ten since 2016 (if not before). GDPR and subsequent privacy-focused legislation have sent [...]

• Scibids Bolsters Rapid Growth with Appointment of New Senior Sales Director

  2 years ago News

  

  Scibids, the global leader in artificial intelligence (AI) for digital marketing, announced the appointment of Mark Dunckley as senior sales director. Mark will be responsible for establishing strategic partnerships with key brands, expanding awareness of Scibids’ unique market offerings and [...]

• Better Understand the Impact of Digital Out of Home with New Visit Attribution from Taptap Digital

  2 years ago News

  

  Taptap Digital, the leading multinational programmatic ad tech company powered by geospatial intelligence, has launched new attribution measurement for DOOH campaigns. The new system will support Taptap's already robust DOOH solution, which is used by global brands like Dior, Adidas, [...]

• Comprende mejor el impacto de la tecnología digital en exteriores con la nueva atribución de visitas de Taptap Digital

  2 years ago News

  

  Taptap Digital, la multinacional líder en tecnología publicitaria programática impulsada por inteligencia geoespacial, lanza una medición de atribución para campañas digitales en exteriores (DOOH) como apoyo a su ya sólida solución DOOH utilizada por marcas globales como Dior, Adidas, Dyson [...]

• Warner Bros. Developing Free SVOD Service; UK Plans to Regulate BNPL Market

  2 years ago News

  

  In today's ExchangeWire news digest: Warner Bros. Discovery prepares a free, ad-supported streaming service; UK ministers announce plans to regulate BNPL schemes; and the EU launches a new initiative to protect tech start-ups from foreign buyouts. Warner Bros. to launch free [...]

• DoubleVerify Unlocks CTV Viewability for Advertisers with First-to-Market Solution

  2 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 14th, 2023), announced the launch of the industry’s first-ever scalable solution to verify viewability on Connected TV (CTV).  This expansion of viewability enables advertisers to measure the [...]