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Verve Group’s Match2One Launches First Ever Shopify App
Verve Group has announced that Match2One – its easy-to-use advertising platform for small-business e-commerce – has launched an app in Shopify, offering merchants a self-serve, free-to-install app for building, serving, optimising, and measuring programmatic ads. Match2One’s app is the first easy-to-use [...]
Measuring Ad Campaign Emissions: an Industry Priority
After posing an interesting industry issue earlier this week, Emily Roberts, Senior Associate at PwC and Co-Founder of The Women in Programmatic Network, takes an in-depth look at the industry's responses, and why measuring ad industry emissions is a priority. It’s [...]
IAS Selected to Provide Transparency to Netflix’s Advertising Platform
Integral Ad Science, a global leader in digital media quality, today (October 14th, 2022) announced it has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad-supported tier. Using IAS’s viewability and [...]
The Stack: Binance Hit by Major Network Hack; US to Rework Digital Privacy Legislation for EU
This week: Binance loses up to USD$500m (~£450.5m) in a massive network hack, the US talks with the EU to maintain access to European citizens’ data… Privacy - or lack thereof - has been a common theme across ad tech this [...]
Ad Tech Rising Star & Ad Tech Personality of the Year 2022 Shortlists Revealed
ExchangeWire can today reveal the shortlists for the popular Ad Tech Rising Star and Ad Tech Personality of the Year awards at The Wires 2022. Now in its eighth year, Ad Tech Personality of the Year recognises an individual who has [...]
Fifty's Simon Shaw on Digital Retail, the UK's Data Reform Bill, and Neeva's European Expansion
On this week's episode of The MadTech Podcast, Fifty CEO Simon Shaw joins Ciaran O'Kane and Rachel Smith to discuss research suggesting retailers feel unprepared for the challenges of digital retail over the next 12 months, the UK government's decision [...]
Bidstack Powers Up Global Expansion with Key C-Suite Moves
Bidstack, the leading in-game advertising and video game monetisation platform, today (October 13th, 2022) announces that Camila Franklin joins the company from AdColony as chief operating officer (COO). Lisa Hau will step up to chief strategy officer (CSO) following two [...]
Crimtan Appoints New Chief Commercial Officer
Leading programmatic expert Crimtan has announced the appointment of Andy Houstoun as chief commercial officer (CCO). As CCO, Andy Houstoun will be setting up a new commercial services division to focus on better supporting existing clients, as well as growing Crimtan’s [...]
Verve Group Selects Adelaide as Attention Measurement Partner for Contextual Targeting Capabilities
Verve Group, an advertising technology ecosystem and a part of Media Games Invest, today (October 13th, 2022) announced that it has selected Adelaide as its preferred attention measurement partner for Verve Group’s contextual targeting platforms. Verve Group will work with Adelaide [...]
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