Latest Stories

• Seedtag Survey: 76% of UK Consumers Willing to Consume Ads in Exchange for Free Content

  3 years ago News

  

  Seedtag, the leader in contextual advertising in EMEA and LATAM, today (September 28th, 2022) released findings from its survey, conducted by international data analysis and market research firm YouGov, into consumers' privacy concerns and attitudes towards advertising across Europe.  The UK [...]

• Hivestack lanza una línea de negocio de exportación internacional en España

  3 years ago News

  

  Hivestack, la compañía de tecnología publicitaria de programática en digital out of home  (DOOH) líder a nivel mundial, ha anunciado hoy varias asociaciones con agencias de medios líderes en España, para permitir campañas internacionales en todo el mundo, a través [...]

• Hivestack lance une division commerciale d’exportation internationale en Espagne

  3 years ago News

  

  Hivestack, la plus grande entreprise indépendante et mondiale de technologie de marketing à pile complète (Septembre 28th, 2022) a annoncé aujourd'hui plusieurs partenariats avec des agences de médias de premier plan en Espagne afin de permettre des campagnes internationales transfrontalières dans [...]

• Hivestack Launches International Export Business Arm in Spain

  3 years ago News

  

  Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company has today (September 28th, 2022) announced several partnerships with leading media agencies in Spain to enable cross-border international campaigns across the world, via its unparalleled global [...]

• "Be Clever With Your Resources": Thomas Kolster on Sustainability in Ad Tech

  3 years ago News

  

  In this exclusive interview, Thomas Kolster, author of Goodvertising: Creative Advertising that Cares and The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge, discusses how conversations around environmental, social and governance in ad tech [...]

• Good-Loop Reports 76% of US Marketers Think Ad Industry Not Doing Enough to Tackle Digital Ad’s Carbon Footprint

  3 years ago News

  

  More than three-quarters of US marketers think the ad industry is not doing enough to address digital advertising’s carbon footprint, according to new research released by purpose-led ad platform Good-Loop. The new report, which looks into how Adland is tackling the [...]

• ShowHeroes Group Appoints Amelia Parsons as its New UK Head of Supply

  3 years ago News

  

  ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, has announced the appointment of media and ad industry expert, Amelia Parsons, as its new UK head of supply. A decade ago, Amelia started her career in the [...]

• Ex-Microsoft to Lead UK Expansion for Taptap Digital

  3 years ago News

  

  Taptap Digital, a multinational advertising and marketing technology platform powered by location, boosts its presence in the UK with new resources and a new hire. Matt Wilkinson, who counts on more than twenty years of experience in digital media, will head [...]

• TikTok May Be Fined Over Children’s Privacy; Attention Alone Overstated, Say IAB Australia

  3 years ago News

  

  In today's ExchangeWire news digest: TikTok could be fined up to £27m after investigation finds they may have breached data protection laws; the IAB Australia finds that the importance of attention is being overstated when it comes to understanding a [...]

• Ipsos MMA & Adform Partner to Leverage First-Party Data for Unified Marketing Measurement & Optimisation

  3 years ago News

  Ipsos MMA, a recognised leader in measuring and optimising advertiser marketing investments, has partnered with Adform, a global, independent, and fully integrated advertising platform, to bolster its unified marketing measurement and optimisation, leveraging Adform’s ID Fusion solution.  This approach integrates first-party [...]