Latest Stories

• "Precise, Powerful & Measurable": Programmatic DOOH in SEA

  3 years ago News

  

  As coronavirus restrictions ease across the South-East Asia (SEA) region, Matt Bushby, ANZSEA Managing Director, Hivestack, discusses how programmatic digital out-of-home (DOOH) should be considered within the marketing mix here, and how the channel can be further evolved, in advance [...]

• The Stack: Former Twitter Worker Found Guilty of Spying; Apple & Facebook Secret Talks Exposed

  3 years ago News

  

  This week: a former Twitter manager is convicted of spying for Saudi Arabia, secret talks between Apple and Facebook revealed... It's been a week of revelations across ad tech, particularly for big names in social media. One of Twitter's former managers [...]

• The MadTech Podcast Special: Radical Simplification

  3 years ago Podcast

  

  On our seventeenth edition of The MadTech Podcast Special, Sonal Patel, MD Asia at Quantcast, joins ExchangeWire’s Ciarán O'Kane to discuss radical simplification in an age where there are more hurdles than ever to delivering great customer experiences and economic [...]

• One Year In, IDFA Shows Promising Signs for Media Buyers

  3 years ago News

  

  Ahead of ATS Singapore 2022, Lashanne Phang, senior director, mobile at PubMatic, writes about how ad targeting on mobile has fared over the year since Apple's changes to IDFA in this exclusive article. Google recently decided to push back their deprecation [...]

• Adverty & Yazle Announce Exclusive In-Game Ad Partnership in MENA Region

  3 years ago News

  

  Adverty AB today (August 18th, 2022) unveils an exclusive partnership with Yazle – having signed an agreement that allows the digital agency to represent and sell Adverty's full inventory in MENA exclusively. This will be on a managed service basis; [...]

• Shopee Surpasses Alibaba in International Sales; Amazon Searches for Entertainment Exec

  3 years ago News

  

  In today's ExchangeWire news digest: Alibaba loses its top spot across international markets to Taiwan's Shopee; Amazon searches for a senior executive to lead its entertainment division; and Mediaocean purchases Imposium to expand its CTV offerings.   Shopee overtakes Alibaba across international [...]

• AdPlayer.Pro Outstream Video Ads Solutions Provider Upgrades Video Ad Player Tech

  3 years ago News

  

  AdPlayer.Pro, a global provider of outstream video advertising solutions has released a series of upgrades to the company’s flagship video ad player technology.  According to the official announcement, some of the recently implemented enhancements touched upon:    oRTB Demand integration & setup; outstream player [...]

• El Proveedor de Soluciones de Publicidad en Vídeo AdPlayer.Pro Presente Actualizaciones al Reproductor de Publicidad

  3 years ago News

  

  AdPlayer.Pro, un proveedor global de soluciones de publicidad en vídeo outstream, ha introducido una serie de actualizaciones a la tecnología insignia de reproducción de publicidad en vídeo de la compañía. Según el anuncio oficial, algunas de las mejoras implementadas recientemente se [...]

• MondayOff Grows Revenue 7% by Adding Audio Ads with Odeeo

  3 years ago News

  

  Casual game studio MondayOff has tapped into the power of audio advertising by integrating Odeeo’s PlayON SDK, unlocking significant incremental revenue from their hit titles including Wanted Fish. Since launching their partnership in late 2021 with Odeeo, MondayOff has achieved [...]

• Crimtan Appoints Experienced Digital Sales Manager Jeff Purser as ANZ Sales Director

  3 years ago News

  

  Programmatic experts Crimtan today (August 18th, 2022) announced the appointment of Jeff Purser as its new ANZ sales director. In his new role, Purser will be responsible for driving revenue and results for Crimtan’s broad customer base across Australia and New [...]