Latest Stories

• CM Group Recognised as ‘Best Overall Martech Company’

  3 years ago News

  

  CM Group, the leading provider of world-class technology solutions that allow marketers to build stronger and deeper relationships at every stage of the customer lifecycle, today ( August 15th, 2022) announced that it has been recognised as the “Best Overall [...]

• VlionMobi Partners with Pixalate to Enhance Fraud Detection

  3 years ago News

  

  VlionMobi, a global performance marketing platform that focuses on e-commerce and programmatic advertising, has partnered with Pixalate, combining the fraud protection, privacy, and compliance analytics platform’s offerings with its inventory to better identify fraudulent advertising.  Alvin Ling, director, customer success at [...]

• The Stack: SoftBank Drops USD$23.4bn; SnapChat Launches New Feature for Child Safety

  3 years ago News

  

  This week: SoftBank reveals excruciating USD$23.4bn loss, Snapchat introduces 'Family Centre' to enhance child-users' safety online... It's been a week of flux for ad tech, with new developments shifting the value of key players in the sector. In Japan, tech behemoth [...]

• Spark Foundry's Azad Ali on the Fall of Q Commerce, Apple’s DSP, and Publisher Topics Woes

  3 years ago Podcast

  

  In this week's episode of The MadTech Podcast, Azad Ali, head of performance insight at Spark Foundry, joins Grace Dillon and John Still to discuss the decline of rapid-delivery services, Apple's rumoured plans for a DSP, and publishers' concerns about [...]

• The MadTech Sketch: Chrome's Insane Addressability Problem

  3 years ago News

  

  In this week's MadTech Sketch, Ciaran O'Kane illustrates Google Chrome's addressability issue, and discusses why it's a major problem for the industry. Last week Google announced it was pushing its timeline for deprecating third-party cookies in its Chrome browser.  The cookie [...]

• MGID Scoops ‘Best Digital Ad Network’ at MarTech Breakthrough Awards

  3 years ago News

  

  MGID, the global advertising platform, has been named ‘Best Digital Ad Network’ in the MarTech Breakthrough Awards. The accolade is in recognition of MGID’s contextual intelligence technology and stringent, transparent processes around brand safety.  MGID’s contextual intelligence solution allows advertisers to deliver ads [...]

• VeraViews Delivers First Third-Party Developed Ad-Support Plugin for the Brightcove Web Player

  3 years ago News

  

  Verasity, an ad tech company built on the principles of open ledger technology, announced today (11th August) that the VeraViews ad tech stack has delivered the first third-party developed ad-support plugin for the Brightcove Web Player. Brightcove Inc., the trusted leader [...]

• Disney Bumps Streaming Prices; China’s CCDI Extends 'Big Fund' Probe

  3 years ago News

  

  In today's ExchangeWire news digest: Disney announces it will increase the prices of its streaming services; China’s CCDI launches three new investigations relating to the country's 'Big Fund'; and a chatbot developed by Meta has said the company "exploits people [...]

• What's making an impact in APAC? Have your say

  3 years ago News

  

  From the seemingly unstoppable rise of CTV to the evolution of the Open Web, ad tech is in a continuing state of flux. This is especially prevalent in the Asia-Pacific (APAC) region, which is home to some of the largest [...]

• Hyperoptic Appoints Croud to Scale Brand Presence

  3 years ago News

  

  UK-based broadband provider, Hyperoptic, has appointed Croud, the award-winning global digital marketing agency, to scale brand presence. Hyperoptic specialise in hyperfast broadband and are uniquely positioned due to their symmetrical offering of upload and download speed (on plans over 150Mbs). Their [...]