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InfoSum & Adform Announce Global Partnership
InfoSum, the world’s leading data collaboration platform, and Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, today announced their global partnership. An evolving data and technology landscape is creating ongoing challenges for advertisers, media owners, [...]
IAS - Australian Viewers Prefer the CTV Ad Experience Over Linear TV
Integral Ad Science, a global leader in digital media quality, today (24th May 2022) released new research on Connected TV (CTV) trends in Australia. The report explores how CTV shapes the future of digital content consumption among Australian consumers and [...]
ICO Fines Clearview AI Over Image Harvesting; Broadcom in Talks to Acquire VMware for USD$60bn
In today's ExchangeWire news digest: the ICO fines Clearview AI for collecting and storing images of UK residents; Broadcom is in talks to takeover VMware for USD$60bn (£47.7bn); and Didi Global's investors vote to delist from the New York Stock [...]
Google Integrates with Lotame’s Panorama ID for Data-Rich Addressability
Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, has announced that Google has authorised use of the Lotame Panorama ID within its supply-side platform (SSP). With these integrations and multiple data partners supporting [...]
Clinch & Neustar Expand Partnership to Enhance Attribution with Real-time Engagement Data
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign management platform, today (May 24th 2022) announced an expanded partnership with Neustar, a TransUnion company, to provide advertisers with a unique and more [...]
Silverbullet Transforms Heineken Brazil’s First-Party Data Strategy to Unlock Millions of Consumer Records
Silverbullet, today (23rd May) announces the successful year-one results it has delivered for the leading pub, cider, and beer company, Heineken Brazil. Silverbullet has supported the brand in reaching millions of consumers through a bespoke data strategy designed for the [...]
Canada to Block Huawei & ZTE from its 5G Networks; Match Drops Restraining Order Against Google
In today's ExchangeWire news digest: Canada announces it will ban Huawei and ZTE from working on its 5G networks; Match Group drops its request for a temporary restraining order against Google; and Near merges with SPAC Kludeln to list on [...]
Adzymic Launches Smart Templates to Power Creative Automation & Adaptation for Brands
Adzymic, a leading dynamic creative platform, has announced the launch of its Smart Templates solution. The new solution enables advertisers to automate creative production and adaptation across multiple formats and sizes quickly and easily, without compromising on quality and brand [...]
ID5 ID Proven to Increase Average Bid CPM in Cookieless Environments
Today, almost 40% of global online traffic is unaddressable due to third-party cookie restrictions. Without third-party cookies, the value of publishers’ inventory is significantly reduced. In preparation for the cookieless future, both Czech Publisher Exchange (CPEx), an association of leading Czech [...]
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