Latest Stories

• Yieldmo Announces New Global Publisher Partnerships and Expands European Presence with Senior Hires

  3 years ago News

  

  Yieldmo, a leading technology company, has announced several new high profile publisher partnerships with MailOnline, Reach, and The Telegraph. In addition, it has appointed John Tigg as general manager, International, Guy Jackson, as UK commercial director – both based in the [...]

• The Progress and Potential of the Metaverse: Q&A with Phil Rowley, Omnicom Media Group

  3 years ago News

  

  In this exclusive Q&A, Phil Rowley, head of futures at Omnicom Media Group, talks to ExchangeWire about how the metaverse has developed over the past two years, how it intersects with e-commerce, and the opportunities the metaverse could offer to [...]

• Le Format Header Ad Développé par Ogury Séduit de Nombreux Éditeurs Français

  3 years ago News

  

  Ogury, le spécialiste technologique de la publicité mobile ancrée dans le respect de la vie privée, dresse un bilan de l’adoption de son format propriétaire Header Ad par les éditeurs français. Seulement quatre mois après son lancement en collaboration avec M Publicité, [...]

• Netflix Halts Service in Russia; Amazon Purchases E-Commerce Software Start-Up, Veeqo

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Netflix halts its service in Russia following Ukraine invasion; Amazon’s acquisition of Veeqo confirmed; China APT41 breaches six [...]

• Mindshare UK’s Alexis Faulkner on Russian Disinformation; Data Location; and Talent Shortages

  3 years ago Podcast

  

  Alexis Faulkner, chief digital officer, Mindshare UK, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss disinformation in Russia’s invasion of Ukraine, measures to prevent mobile location data transactions, and the disruption caused by US talent shortages.   - Disinformation has been, [...]

• Baidu Global’s AI-Integrated Marketing Platform MediaGo to Include New Offerings Powered by Xandr

  3 years ago News

  

  Baidu Global has announced that its AI-integrated marketing platform, MediaGo, has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform. Through this integration, MediaGo’s global advertisers, marketers, and brands now have access to premium, brand-safe display and native [...]

• Yahoo Expands Winning Partnership with Near Across APAC to Supercharge Omni-Channel Campaigns

  3 years ago News

  

  Yahoo, the premier global media and technology company, has announced an APAC-wide partnership with Near, one of the world’s largest sources of privacy-led intelligence on people, places, and products. This alliance brings together the strengths of Near’s unique location intelligence data [...]

• Broadsign Hires OOH Industry Veteran Savvas Tombouloglou to Fuel Growth in EMEA

  3 years ago News

  

  Out-of-home (OOH) marketing technology developer, Broadsign, today (10th March) announced that it has welcomed OOH evangelist Savvas Tombouloglou to its team, to help lead the company’s continued expansion abroad. Tombouloglou joins Broadsign with more than 20 years of industry expertise, a [...]

• Amazon Accused of Obstructing US House Probe; Twitter Turns to Dark Web to Bypass Russia’s Block

  3 years ago News

  

  In today's ExchangeWire news digest; US House probe accuses Amazon of obstructing its investigation into Big Tech; Twitter launches a privacy-protected version of its site to evade Russian surveillance; and the UK government updates its Online Safety Bill to target scam [...]

• How Advertisers can Advocate for Social Responsibility: Q&A with The GoodNet

  3 years ago News

  

  In this exclusive Q&A, Guy Jones and Oliver Deane, founders of The GoodNet, talk to ExchangeWire about how brands can educate consumers to adopt socially positive lifestyles, how brands and publishers can collaborate to advocate for sustainability, and the future of The [...]