Latest Stories

• Blockchain-Enabled Gaming: Q&A with Don Norbury, Shrapnel

  4 years ago News

  

  Following their USD$10.5m (£7.93m) funding round earlier in November, ExchangeWire speaks to Shrapnel head of studio Don Norbury on how the developer will use the investment and how blockchain-enabled gaming is set to evolve. How will the funding be used to [...]

• SmartHub 2.0: A Big Upgrade Brings in New Functionalities and Capacities

  4 years ago News

  

  DEOX Soft Corp presents a new version of SmartHub White Label Ad Exchange - the software platform that enables businesses to unfold their own independent ad tech marketplaces to achieve profitable, independent, and ultimately transparent media-trading outcomes. Connecting banner publishers and [...]

• Bidstack Secures Landmark Two-Year Commercial Deal with Azerion

  4 years ago News

  

  Bidstack, the in-game advertising platform, today announced a landmark commercial partnership with Azerion, the leading pan-European digital entertainment and media platform, who will be the exclusive commercial partner across Bidstack’s inventory over the next two years. The agreement, thought to be [...]

• European Addressable Media Initiative Launches

  4 years ago News

  

  Today, leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute, announced the launch of the European Addressable Media Initiative, focused on supporting the development of addressable media in Europe. The members [...]

• Pixalate Launches Self-Service Ad Trust & Safety API Suite

  4 years ago News

  

  Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, today released its Ad Trust & Safety API suite, a set of self-service APIs and SDKs that give app developers the ability [...]

• SenseTime Postponed IPO; Big Tech to be Responsible for Ads

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: SenseTime have postponed their IPO; UK lawmakers want big tech to be accountable for ads on their platform; [...]

• Yahoo's Simon Halstead on Criteo’s Acquisition, Global Advertising, and Zero-Party Data

  4 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Yahoo’s Vice President, Exchange and Supply International, Simon Halstead joins ExchangeWire's Lindsay Rowntree and Rachel Smith to discuss the latest news in media, marketing, and commerce.   This week they cover: - Commerce media platform provider [...]

• OpenX Receive Hefty Fine After Child Data Collection; Reddit Begin the IPO Process

  4 years ago News

  

  In today’s ExchangeWire news digest: OpenX agree to pay a USD$2m (£1.5m) after illegally collecting child data without parental consent; Reddit have begun the process of going public; and La Belle Vie have raised €25m (£19.5m).   OpenX fined USD$2m (£1.5m) after [...]

• Tikin Media have Selected Hivestack as their Supply Side Platform (SSP) to Offer Unparalleled Solutions for Programmatic Buyers Across China

  4 years ago News

  

  Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today (16 December) partnered with Tikin Media, one of China’s most advanced and forward-looking elevator advertising companies to integrate their premium DOOH inventory into the Hivestack [...]

• Holiday Ad Fraud on the Rise: CTV Advertising Threatened as Fraud on Unprotected Programmatic CTV Inventory Reaches Almost 20%

  4 years ago News

  

  DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today (15 December) released new data on the prevalence of advertising fraud in online video and streaming amid the 2021 holiday season, undermining media quality [...]