Latest Stories

• Fifty Launches their Award-Winning Cookieless Solution, FiftyAurora

  4 years ago News

  

  In direct response to GDPR & changing browser policies negating the viability of third-party cookies and other digital IDs, Fifty developed a cookieless programmatic buying technology that scales across all digital channels. Built for the cookieless future, FiftyAurora provides a [...]

• Zefr, Leader in Brand Suitability for Video, Appoints Jan Jacoby as Commercial Director DACH

  4 years ago News

  

  Zefr, the global data company for brand suitability in video, has today announced the appointment of Jan Jacoby as commercial director DACH. Jacoby joins Zefr after five years of management and digital consulting within ad tech and martech, including providing counsel [...]

• Use of First-Party IDs Overtakes Cookies for the First Time

  4 years ago News

  

  With publishers now providing the necessary scale for first-party IDs to replace third-party cookies, Adform have launched the FIRST-PARTY NOW programme to help advertisers become less reliant on cookies. In several markets, including the UK, Germany, Norway and Denmark, advertisers [...]

• Adform Appoints New Publisher Business Development Director for Western Europe

  4 years ago News

  

  Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has announced the appointment of Anne-Sophie Zeller as Publisher Business Development Director for Western Europe. Zeller will collaborate with the Sales and Customer Success teams to grow [...]

• Mark Atkinson Appointed to VP of Adobe EMEA Alliance & Enterprise Sales

  4 years ago News

  Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Mark Atkinson to the position of VP Adobe EMEA alliance & enterprise sales lead for Merkle and dentsu’s CXM Service Line, with a focus [...]

• TheViewPoint Announces New Partnership with Cinedigm

  4 years ago News

  

  An innovator in digital transformation for over two decades, Cinedigm's core mission is to entertain the world by building a wide portfolio of channels and services for the streaming generation.  Through a diverse mix of premium SVOD services and dedicated AVOD [...]

• The Evolution of Audio Advertising - Q&A with Pierre Naggar, AdsWizz

  4 years ago News

  

  Ahead of ATS London 2021, Pierre Naggar, SVP global demand at AdsWizz, outlines how audio has changed and what this has meant for advertisers in this Q&A.   What trends have we seen in digital audio and streaming consumption over the past [...]

• China Telecom in US Firing Line; Attest Raise USD$60m in Series B

  4 years ago News

  

  In today's ExchangeWire news digest: China Telecom have 60 days to discontinue US services after license revoke; Attest raise USD$60m (£43.6m) in a Series B round; Abacus.ai raise USD$50m (£36.4m) to enhance their AI platform.   China Telecom face a license revoking [...]

• The Importance of Mastering Perishable Data - Q&A with Alex Petrie, Skyrise Intelligence

  4 years ago News

  

  In this exclusive Q&A ahead of ATS London 2021, Alex Petrie, CEO & co-founder of Skyrise Intelligence, outlines the challenge posed by perishable data and how marketers can respond to it.   What is perishable data, and how prevalent has it become [...]

• Sublime Announces Data Partnership with Skyrise Intelligence

  4 years ago News

  

  Sublime, which has recently been acquired by the Azerion Group, offers impactful, tailor-made and unobtrusive advertising experiences in the United-Kingdom and abroad, is now using insights from Skyrise Intelligence, enabling businesses to leverage mobile phone data for more effective planning [...]