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  • Netflix Stock is Soaring

    News

    Yesterday (18 January, 2017) Netflix, Inc. (NASDAQ: NFLX) released its fourth-quarter 2016 financial results with great aplomb. This quarter marks the 10th anniversary of Netflix's content streaming offering, thus, the beginning of the disruption of the traditional TV landscape. The next decade [...]

  • An Expensive Game: How Brands Can Reach The Bombarded Consumer

    News

    In 2016, the average consumer was bombarded with brand messages on a level never seen before. With an ever growing number of different communications channels like email, text, messaging apps, social media, and more, consumers are often bombarded by messages. [...]

  • Dentsu Unveil Measures Against Future Misreporting; AU OOH Revenue Grows 15.8%

    News

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Dentsu unveil measures against future misreporting; AU OOH revenue grows 15.8%; Ogilvy take over Chinese joint ventures; [...]

  • Focus on Cross-Device Metrics to Drive APAC Programmatic Adoption

    News

    Constant benchmarking, improving the quality of data collection, and connecting the dots will be essential in driving the adoption of programmatic forward in Asia-Pacific. With campaign tracking and ad blocking proving to be major challenges over the past year, the [...]

  • The New ePrivacy-Regulation: The Most Important Changes

    News

    A draft of a new ePrivacy regulation from the European Commission was leaked in December 2016. The final version (10/01/2017) has now been published as an official proposal from the EU Commission. The new regulation should replace the ePrivacy Directive [...]

  • Digital Agencies Grew by 50% in Brazil Last Year; Predicta Aims for 80% growth in 2017

    News

    This week’s LATAM Roundup brings the following news: a local study reveals that digital agencies grew by 50% in Brazil last year, despite only 34% of them offering automated services; Predicta forecast growth by 80% in 2017, after increasing their revenues [...]

  • BVDW kritisiert E-Privacy-Verordnung der EU; TabMo und adsquare kooperieren

    News

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: BVDW kritisiert EU Kommissions E-Privacy-Verordnung; Kooperation zwischen adsquare und TabMo; Orbyd wächst; taz wählt Yieldlove als Onlinevermarkter; und Fünf Fragen an Alexander Erlmeier, MD Central Europe, [...]

  • How the IP Address is Becoming More Relevant to Location

    News

    IP addresses, as we know them today, have been around since the 1990s. However, in a world where audience data is more readily available than ever before, the IP address remains one of the most effective forms of data for [...]

  • EU Allows Ad-Blocker Tracking; Flashtalking Accredited by MRC

    News

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblocker tracking approved by EU; Flashtalking receives accreditation; Forensiq partners with Affise; VideoAmp unveils mobile DSP; adsquare and TabMo cooperate; Gameloft and AerServ partner; Tapad opens [...]

  • Providing Context: How Intent Data Leads to Better Marketing

    News

    Ask a consumer to define ‘SPAM’ and ‘Marketing’, and the likely answer will be SPAM is anything they don’t deem personally relevant and marketing anything that they do. In other words, writes Suzanna Chaplin (pictured below), commercial director, ESBConnect, it [...]

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