Latest Stories

• TheViewPoint Announces New Partnership with Cinedigm

  4 years ago News

  

  An innovator in digital transformation for over two decades, Cinedigm's core mission is to entertain the world by building a wide portfolio of channels and services for the streaming generation.  Through a diverse mix of premium SVOD services and dedicated AVOD [...]

• The Evolution of Audio Advertising - Q&A with Pierre Naggar, AdsWizz

  4 years ago News

  

  Ahead of ATS London 2021, Pierre Naggar, SVP global demand at AdsWizz, outlines how audio has changed and what this has meant for advertisers in this Q&A.   What trends have we seen in digital audio and streaming consumption over the past [...]

• China Telecom in US Firing Line; Attest Raise USD$60m in Series B

  4 years ago News

  

  In today's ExchangeWire news digest: China Telecom have 60 days to discontinue US services after license revoke; Attest raise USD$60m (£43.6m) in a Series B round; Abacus.ai raise USD$50m (£36.4m) to enhance their AI platform.   China Telecom face a license revoking [...]

• The Importance of Mastering Perishable Data - Q&A with Alex Petrie, Skyrise Intelligence

  4 years ago News

  

  In this exclusive Q&A ahead of ATS London 2021, Alex Petrie, CEO & co-founder of Skyrise Intelligence, outlines the challenge posed by perishable data and how marketers can respond to it.   What is perishable data, and how prevalent has it become [...]

• Sublime Announces Data Partnership with Skyrise Intelligence

  4 years ago News

  

  Sublime, which has recently been acquired by the Azerion Group, offers impactful, tailor-made and unobtrusive advertising experiences in the United-Kingdom and abroad, is now using insights from Skyrise Intelligence, enabling businesses to leverage mobile phone data for more effective planning [...]

• Xandr Furthers Integrations with Industry IDs and Advances Proprietary Modelled and Contextual Solutions

  4 years ago News

  

  Xandr, AT&T’s advanced advertising company, today (27 October) announced investments which expand its portfolio of identity offerings. Earlier this year, Xandr announced a multi-faceted approach to balance customers’ advertising needs and consumer privacy, and has now delivered several addressability solutions [...]

• Silverbullet’s Contextual Outcomes Engine, 4D, Introduces the Industry’s Leading Dimensions Marketplace

  4 years ago News

  

  4D, the next-generation Context Outcomes Engine built by Silverbullet, announces an industry-first contextual marketplace. By bringing together the most advanced technology and a brand-new Dimensions Marketplace, 4D enables businesses to accurately connect with consumers in a privacy-compliant way for marketers, [...]

• impact.com Announces New Product Functionality For B2B SaaS Through Partnership with HubSpot

  4 years ago News

  

  Today (27 October), impact.com, the leading global partnership management platform, announced an integration with HubSpot, a leading CRM platform for scaling companies, which is now listed in the HubSpot App Marketplace.  This follows impact.com’s recent announcement highlighting the company’s significant [...]

• Snap Inc., YouTube and TikTok Grilled by Senate Panel; Digital Lenders Under Siege From Kenya

  4 years ago News

  

  In today's ExchangeWire news digest: TikTok, Snap Inc., and YouTube questioned over child safety protocols; digital lenders could face license withdrawals after Kenyan crack down; and Zolve have raised USD$40m (£29m) in a Series A round.   Snap, YouTube, and TikTok questioned [...]

• Decentralisation can Improve Advertising for All: Q&A with Alkimi Exchange

  4 years ago News

  

  In this exclusive interview ahead of ATS London 2021, Ben Putley, CEO & co-founder of Alkimi Exchange, explains how decentralisation can improve the ad buying process for advertisers and publishers whilst creating a better experience for consumers.   How has the programmatic buying [...]