Latest Stories

• Yahoo Pilots First DOOH-led Omni-channel Campaign with Schroders

  4 years ago News

  

  Yahoo have delivered its pilot programmatic digital out-of-home (DOOH) omni-channel campaign with global asset and wealth management company, Schroders - a first for both brands in Singapore and Southeast Asia. Running from July to October, Schroders’ “Beyond Profit” campaign leveraged [...]

• US States Amend Complaint Against Google; Unity Acquire Weta Digital

  4 years ago News

  

  In today's ExchangeWire News Digest: US states amend antitrust complaint against Google; Unity acquire Weta Digital in metaverse race; and NFT announced beta launch by Niftify.   US states amend complaint against Google A group of US states, led by Texas, have filed [...]

• Adverty Announced as Winner in Techarenan Challenge 2021

  4 years ago News

  

  Adverty AB (publ) announce today (15 November) that the Company have won the Audience Award in the  competition Techarenan Challenge 2021. 500 companies operating within a wide array of industries from across the Nordics have applied to the competition. The [...]

• Publishers & First-Party Data: Now & Next

  4 years ago News

  

  In this feature article, Euronews’ Sophie Toth (programmatic and ad tech lead) and Duc Nguyen (consultant), in consultation with lawyer and ID-WARD CEO Dr. Mattia Fosci, discuss the importance of effective management and activation of publisher first-party data. Featuring additional [...]

• How Deep Learning Turns Contextual Targeting Into a Cutting-Edge Tool

  4 years ago News

  

  RTB House, a market leader in deep learning-powered marketing technologies, are proud to announce the release of its globally available industry-leading Context AI solution. The solution will play a key role in helping advertisers navigate the cookieless landscape. Google’s privacy-positive decision [...]

• Taboola Reports Strong Q3 Results and Raises Full Year 2021 Guidance

  4 years ago News

  

  Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, have announced its results for the quarter ended September 30, 2021. “The third quarter had some significant milestones for Taboola. It [...]

• Nearly All Marketers to Achieve a Single Customer View by End of 2022, New Research Reveals

  4 years ago News

  

  New research published today by next-gen Customer Data Platform Zeotap reveals that over 99% of marketers will have achieved a ‘golden record’ or single customer view by the end of 2022. Other findings, such as increasing adoption of machine learning, indicated that [...]

• “Self-Regulation Convention” Signed by Chinese Tech Giants; Nubank Propose IPO

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: major Chinese tech giants sign a "self-regulation convention"; Nubank proposes IPO; IAB Europe to face draft ruling; Robinhood [...]

• The MadTech Podcast Special: Responsibility in Media

  4 years ago Podcast

  

  Our twelfth edition of The MadTech Podcast Special explores responsibility in media. Acting consciously helps drive responsible media spending, and the big debate is whether agencies and brands are being given the appropriate tools to move forward with this. In this [...]

• Teads Announces Reorganisation of Management Structure

  4 years ago News

  

  Teads, the global media platform founded by Pierre Chappaz and Bertrand Quesada and owned by Altice, today (11 November) announce a reorganisation of its leadership team. Pierre Chappaz is stepping down as executive chairman of the businesses while remaining chairman of [...]