Latest Stories

• PubMatic To Host Global Summit - Envision: What’s Next For Addressability

  4 years ago News

  

  PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced a major global virtual event entitled Envision: What’s Next For Addressability. The event will stream more than 25 continuous hours of content for brands and publishers [...]

• ByteDance Begin Selling TikTok's AI; Byrd Raise €16m

  4 years ago News

  

  In today's ExchangeWire news digest: ByteDance begin selling the AI behind TikTok; ecommerce logistics provider Byrd raise €16m in a series B funding round; and Spanish business travel platform TravelPerk acquire UK rival Click Travel.   ByteDance sell TikTok’s AI ByteDance, the parent-company [...]

• The Expanded Role of Cohort-Based Onboarding in the Future of Marketing

  4 years ago News

  

  In this article, Rob Armstrong, VP of product at Eyeota, outlines the benefits of cohort-based targeting, and explains the role this method will play for marketers in the post-cookie era. The ongoing shift to a privacy-first digital world means that marketers [...]

• Three Tactics for Marketers to Find Their Next Million Customers

  4 years ago News

  

  In this article, The Trade Desk outline the challenges that marketers are currently facing, and explain how their new digital advertising experience, Solimar, can help them overcome these challenges and achieve their goals. We are at a unique moment in time, [...]

• Teads Announces Winners for Grand Prix Awards

  4 years ago News

  

  Teads, the Global Media Platform, announced the winners of the first Teads Awards Grand Prix. Judged by a prestigious panel of marketeers, the awards celebrate the best in mobile creativity from around the world. Judges included: Meredith Herman, VP global marketing [...]

• French Hyper-Casual Publisher TapNation Integrates Adverty’s In-Game Ad Technology into Multiple Games

  4 years ago News

  

  Leading in-game advertising specialist Adverty AB (publ) today announces a partnership with TapNation, as the French hypercasual publisher includes Adverty’s seamless in-game ad formats within several current, and upcoming titles - the result of a successful Q1 trial with clear [...]

• Online Giants Warn of Hong Kong Exit; Global Game Market to Hit $200bn by 2023

  4 years ago News

  

  In today's ExchangeWire news digest: Facebook, Google, and Twitter threaten to leave Hong Kong over proposed changes to the city's data protection laws; research from Newzoo asserts that the world's gaming market will be worth more than USD $200bn by [...]

• Passendo Signs Strategic UK Partnership with 360 Publishing

  4 years ago News

  

  Passendo, the leading European in-email ad serving platform, has announced a new partnership in the UK with established publishing and media consultants 360 Publishing. 360 Publishing will present Passendo’s in-email advertising exchange to advertisers and agencies in the UK, offering their [...]

• Zipline Raise $250m; Stingray Acquire Calm Radio

  4 years ago News

  

  In today's ExchangeWire news digest: drone delivery and logistics service Zipline raise USD $250m in fresh funding; Stingray Group acquire Calm Radio; and global SVOD revenues are forecast to grow to over USD $70bn this year.   Zipline raise $250m, secure $2.75bn [...]

• Programmatic in JAPAC: Q&A with Andrew Tu, OpenX

  4 years ago News

  

  On Wednesday, 4 August, ExchangeWire and OpenX will launch an exclusive research report, examining the state of the programmatic industry in the Japan and Asia-Pacific (JAPAC) region, along with a live webcast to discuss the findings. Ahead of the launch, [...]