Latest Stories

• Brainlabs Inks Partnership with Talon Outdoor for Digital OOH

  4 years ago News

  

  Brainlabs, the leading independent digital media agency has struck a deal with independent Out of Home (OOH) media specialists, Talon, to extend its media reach into digital OOH environments for the first time.  In response to the increased client interest in [...]

• Robinhood File IPO; EU Commission Approve UK Data Sharing Adequacy Decisions

  4 years ago News

  

  In today's ExchangeWire news digest: trading app Robinhood have filed an IPO; the EU Commission approves two new adequacy decisions to allow data sharing between the EU and the UK; and US CTV upfront ad spend is expected to grow [...]

• Danish Media Companies in Collective Bargaining Push; Blackstone Backs Simpli.fi

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Danish media companies in collective bargaining push; Blackstone backs Simpli.fi; Amazon demanding warrants from partners; System1 to go [...]

• The MadTech Podcast Special: The Future of the Open Internet

  4 years ago Podcast

  

  In addition to our regular weekly podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail. Our latest MadTech Podcast Special examines the future of the free and open [...]

• Magnite Acquires SpringServe, a Leader in CTV Ad Serving Technology

  4 years ago News

  

  Magnite (Nasdaq: MGNI), the world’s largest independent sell-side advertising platform, today announced the acquisition of SpringServe, a leading ad serving platform for connected TV (CTV). SpringServe’s technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, [...]

• tmwi works on creative and highly targeted campaign for The Royal Mint

  4 years ago News

  

  Award-winning marketing agency, tmwi, has recently supported a rebrand for The Royal Mint, which included the alignment of advanced audience targeting strategies with high-impact, personalised creative. The Royal Mint produces coins for the United Kingdom. It is wholly owned by Her [...]

• System1 to go public via SPAC; Smart acquires DynAdmic

  4 years ago News

  

  In today's daily news digest from ExchangeWire: System1 to go public via SPAC; Smart acquires DynAdmic; and Dream Games raises USD$155m (£122m). System1 to go public via SPAC Omnichannel customer acquisition platform System1 has announced that it will go public on the [...]

• Smart Acquires Cookie-Free CTV and Video Advertising Platform DynAdmic

  4 years ago News

  

  Smart AdServer, the leading independent ad monetisation platform, today announces its acquisition of DynAdmic, the integrated video advertising marketplace, and accelerates its growth in CTV and media services. DynAdmic's technology and operations will be integrated within Smart's offering to provide [...]

• Seedtag Lowers Video Skip Rate By 85% With Extra Blend Effect

  4 years ago News

  

  Seedtag, a leader in contextual advertising in EMEA and LATAM, has today announced that it has implemented an Extra Blend effect for its branded video advertising solutions in order to maximise the integration of contextual ads into content. This functionality allows [...]

• Taboola Begins Trading on Nasdaq Under Symbol “TBLA”

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced it has become a publicly listed company trading on Nasdaq under the new ticker symbol “TBLA.” Taboola joins Nasdaq at [...]