Latest Stories

• Facebook Retires Atlas; INVIDI Acquired by AT&T, DISH & WPP

  9 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook shutters Atlas; INVIDI changes ownership; Programmatic audio ads by Adform; New publishers for Outbrain; Code of Conduct for German programmatic market; [...]

• ‘So, you want to start an adtech company? Easy.’ by Tom Henriksson, Partner, OpenOcean

  9 years ago News

  

  It’s easy to start a tech company within the advertising industry. Finding people with the technical know-how and the industry knowledge to build some kind of an ad-solution that can fit somewhere into the value chain isn’t the preserve of [...]

• Consumers Only Seriously Consider Two Brands; AOV Increasing on Smartphones

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Consumers only seriously consider two brands; AOV increasing on smartphones; [...]

• Time to Shift Programmatic Focus from the Present to the Future

  9 years ago News

  

  The current real-time bidding process is simply the spot market for the impression, and is nothing more than the warm-up act for something far more predictive and sophisticated, explains Tom Barnett, co-founder, Switch Concepts. Imagine for a minute that you’ve swapped [...]

• Can Programmatic Work with Upper-Funnel Metrics?

  9 years ago News

  

  At ATS New York on 3 November, ExchangeWire’s CEO, Ciaran O’Kane moderated a panel between Dom Joseph, co-founder and CEO, Captify; Tyler Pietz, VP, programmatic, Cadreon; and Adam Heimlich, SVP programmatic, managing director of HX, Horizon Media on the topic [...]

• Social & Email Marketing Top APAC Priorities; AU Consumers Will Turn Off Ad Blockers for Right Reasons

  9 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Social & email marketing top APAC priorities; AU consumers will turn off ad blockers for right reasons; [...]

• Helping APAC Marketers Assess Single-Vendor Vs Best-of-Breed

  9 years ago News

  

  With technology playing an increasingly important role in driving digital transformation and customer engagement, marketers are starting to debate the merits of integrating best-of-breed technologies or deploying a single-vendor solution. In this week's industry byliner, Oakton's senior principal consultant Chris [...]

• Programmatic in DACH is Happening, Slowly But Surely: Q&A with Frederike Voss, CEO, orbyd

  9 years ago News

  

  The DACH region, made up of Germany, Austria, and Switzerland tends to play by its own rules when it comes to programmatic. ExchangeWire speak exclusively with Frederike Voss (pictured below), CEO and co-founder, orbyd, about the challenges publishers face in the [...]

• NYC: The Brave New World of Data, Connectivity & DOOH

  9 years ago News

  

  Digital Out Of Home has experienced incredible growth and no less in the vibrant, connected, and visual city of NYC. However, writes Ben Putland (pictured below), COO & MD USA, Grand Visual, exclusively for ExchangeWire, the medium is still lacking in [...]

• Programmatic in Deutschland wächst; Teads vermarktet Spiegel Online

  9 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Programmatic in Deutschland auf Wachstumskurs; Teads übernimmt Outstream-Vermarktung von Spiegel; Adblock-Rate in Deutschland sinkt; und Deutsche Unternehmen misstrauen ihren Mediaagenturen. Programmatic in Deutschland wächst 51% Zwischen September und Oktober 2016 wurden [...]