Latest Stories
Almost Half of APAC Marketers Buy Programmatically; Indian Consumers Annoyed by Mobile Ads
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost half of APAC marketers buy programmatically; Indian consumers annoyed by mobile ads; Nine Mi9 puts inventory [...]
On-Site Javascript Trackers Open Gaping Security Holes
ExchangeWire invite Dr Augustine Fou (pictured below), a cybersecurity and ad fraud researcher, who advises advertisers, publishers, and agencies on the technical aspects of fighting digital ad fraud and improving the effectiveness of digital advertising, to explain the threats that javascript [...]
UK Has Highest Programmatic Adoption Rate; Growing Investment in Retargeting
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK likes programmatic video; Retargeting budgets to increase; and Mobile catches [...]
The Growing Phenomena of Mobile Ad Fraud: Q&A with Ilkka Lassila, CTO, Widespace
Ad fraud is a huge industry topic; but mobile ad fraud receives comparatively limited airtime. How big an issue is it and what is being done to tackle it? Ilkka Lassila (pictured below), CTO, Widespace, tells ExchangeWire what his take is on the [...]
Inherently Different APAC Markets Require Different Ad Approaches
Hong Kong leans towards ads on local content sites, and in the local language; while Singapore prefers content that is more global and in English. These differences between markets in Asia-Pacific mean marketers will need to deploy different advertising solutions [...]
Why Three’s Partnership with Shine Makes Publishers More Vulnerable than Ever
In February, Three announced an ad-blocking deal with Shine Technologies in the UK and Italy to "tackle excessive and irrelevant mobile ads". The technology has not yet been rolled out across the Three network; but the announcement has been very well publicised, [...]
Politely Interruptive Ad Formats: Time-Based Advertising Explained
Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured below), VP of engineering and product, Parsec, who explains why time-based advertising is so effective, and how to make a [...]
Viewability: Being Seen is Not Enough
Advertisers are striving for increased viewability across their digital advertising campaigns, but is this the right approach? ExchangeWire speak with Paul Lowrey, strategy director, Collective, who thinks it’s great that ad viewability has risen; but when it comes to driving [...]
Cut Out the Fluff & Deliver What’s Promised: Q&A with Maciej Zawadziński, CEO, Clearcode
The worlds of ad tech and martech are experiencing significant changes. Whether a forced or natural evolution, viewpoints exist that there is a fight for survival; and tech platforms are having to differentiate, converge, acquire, to stay current. ExchangeWire speak [...]
Forget the 4 P's of Marketing – Today it’s All About the 4 I's
Can successful digital marketing strategies been borne out of the traditional 4 P's marketing mix? Dominic Dunne (pictured below), managing director, Drawbridge UK tells ExchangeWire that, while the marketing itself hasn't changed, marketers' tactics and capabilities have; and the increased access to data [...]
Popular Tradertalks
Latest Posts
-
The Stack: Global Ad Tech Shifts -
Seedtag's Brian Gleason on Neuro-Contextual Ads and the Future of Contextual Advertising -
Beyond the Buzzwords: Strategic Predictions for Programmatic in 2026 -
Digest: More Brits Use YouTube than Google Search; Tencent Drops Out of Paramount’s Warner Bros Bid; Cadent Acquires VuePlanner -
"Commercial opportunities don’t get bigger than this": Lotame on the 2026 FIFA World Cup
Follow ExchangeWire