Latest Stories

• Fineco and Hearts & Science Launch First Outdoor Campaign with Atlas, Talon’s Automated OOH Buying Platform

  5 years ago News

  

  European financial services company Fineco, have worked with Hearts & Science to activate ‘Trade Without Compromise’, its first UK OOH campaign encouraging trade investors to return to the UK market post-COVID. The campaign was the first to run on Talon’s [...]

• Talon Redefines the OOH Programmatic Market by Launching Atlas, its Intelligent Digital Planning and Buying Platform

  5 years ago News

  

  Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH buying platform. As one of the biggest investors in digital OOH, Talon used its specialist knowledge and technology expertise to [...]

• Adverty Invents and Launches New In-Game Brand Advertising Format with Seamless In-MenuTM Ads

  5 years ago News

  

  Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-MenuTM, which enables contextually relevant IAB display banner ads on menu screens in between gameplay. The new ad unit, along with Adverty’s In-PlayTM format, completes a [...]

• 84% of Consumers in Indonesia and 76% in Australia Willing to See Ads in Exchange for Free Streaming

  5 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, today released the results of a new research report exploring 'The Impact of Stay-at-Home Behaviours on CTV’ among Indonesian and Australian consumers.    INDONESIAN REPORT: Connected TV (CTV) has become mainstream in [...]

• Samsung Wins $6.64bn Verizon Deal; Italy's AGCM Investigates Cloud Providers

  5 years ago News

  

  In today's ExchangeWire news digest: Samsung wins a multi-billon dollar bid to provide new technology to Verizon; Italy's competitions authority launches a set of investigations into Google, Apple, and Dropbox over allegations of unfair practices around their cloud services; and [...]

• Advanced TV: No longer a Mystery with VDX.tv's Latest Whitepaper

  5 years ago News

  

  VDX.tv, a global technology company specialising in digital advertising, has published a whitepaper on the topic of Advanced TV. The guide provides a detailed explanation of what Advanced TV is in all its forms, why it is important to consider [...]

• Google Antitrust Suit Fast-Approaching; Apple Delays IDFA Changes

  5 years ago News

  

  In today's ExchangeWire news digest: the US DOJ is expected to file an antitrust suit against Google by the end of September; Apple holds off on making changes to its IDFA; and the AAP launches a crowdfunding campaign to bolster [...]

• Facebook Threatens to Ban News from Australian Users; Google Passes Tax to UK Advertisers

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Facebook claims it may be ‘forced’ to revoke its Australian users’ ability to access and share news on the platform [...]

• Leaf Group's Scott Messer on Infosum, Facebook Australia, and Walmart's Bid for TikTok

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Scott Messer, SVP of media at Leaf Group, to discuss the latest news in ad tech and martech. In this week’s episode: - Infosum, started and [...]

• How Sales Organisations Can Survive in a Socially-Distanced World

  5 years ago News

  

  As leads continue to avoid physical meetings and use online tools to interact with brands, sales organisations will need to adapt their processes to take advantage of the data they are collecting. Fabien Cros (pictured below), data consulting director at [...]