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UK Media Buyers Expect Ad Spend Bounce-Back, FreeWheel Research Reveals
New research from FreeWheel, a Comcast Company, has found that media buyers are confident about ad spend bounce-back in most sectors in the coming months. The survey targeting media agencies, DSPs and direct advertisers, looked at buy-side perceptions of advertising in the [...]
ACCC Sues Google Over Data Practices; Facebook Takes Antitrust Regulators to Court
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the ACCC sues Google for misleading users over data privacy; Facebook takes EU antitrust regulators to court for collecting "irrelevant" [...]
IAB Europe's Townsend Feehan on the EU-US Privacy Shield, eBay, and AdGate
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Townsend Feehan, CEO at IAB Europe, to discuss the latest news in ad tech and martech. In this week’s episode: - The European Court of Justice [...]
Sojern Publishes Latest COVID-19 Europe Travel Insights
With access to real-time traveller audiences and visibility into global travel demand, Sojern is in a unique position to share the up-to-date travel information and trends. These latest insights are based on data from over 350 million traveller profiles and [...]
Big Tech Bosses Face Antitrust Hearing; Samsung Reportedly Looking at Google Deal
In today's ExchangeWire news digest: the CEOs of big tech firms face questions into their business practices at an Antitrust hearing in the US; Samsung is reportedly looking into a deal with Google that could see its Bixby assistant sidelined; [...]
Tencent Sets Eyes on Sogou; Mobile App and Gaming Ad Fraud Down
In today's ExchangeWire news digest: Tencent causes Sogou's stock prices to double after proposing to purchase its remaining shares; research by AppsFlyer finds that mobile and gaming ad fraud are down, but still a threat; and Japan makes moves to [...]
Verve Group Announces Migration to Google Cloud
PubNative, as part of Verve Group, has recently switched its data processing and compute workloads to Google Cloud Platform. Cloud computing holds an important position in the ad tech environment and can easily become the bottleneck in regards to network [...]
Facebook Sues EU Antitrust Regulators; SCMP Launches Digital Subscription Service
In today's ExchangeWire news digest: Facebook sues the EU Commission for requesting 'unnecessary' data; South China Morning Post announces a new digital subscription service; and the latest Advertising Expenditure Forecast from Zenith predicts that digital advertising will clinch over 50% [...]
White Bullet Expands Tech and AI Team across EMEA
White Bullet Solutions, the digital marketing transparency experts today announced they have significantly increased their team of technology specialists. The increased team of technology experts will enhance the depth of knowledge and expertise in machine learning, video advertising, app/OTT advertising [...]
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