Latest Stories

• Jonathan Despinidic, General Manager Jemm Group Australia & APAC, On Jemm’s Recent Launch, Brand Safety, Inventory Monetization & The Australian Publisher Reception To The Real Time Network

  15 years ago News

  

  Jonathan Despinidic, General Manager of Jemm Group Australia & APAC, on Jemm's recent Australian launch and how the Real Time Network is a first for Australia and the APAC region. Here he discusses how Jemm's offering is both an [...]

• Jonathan Despinidic, General Manager Jemm Group Australia & APAC, On Jemm's Recent Launch, Brand Safety, Inventory Monetization & The Australian Publisher Reception To The Real Time Network

  15 years ago News

  

  Jonathan Despinidic, General Manager of Jemm Group Australia & APAC, on Jemm's recent Australian launch and how the Real Time Network is a first for Australia and the APAC region. Here he discusses how Jemm's offering is both an [...]

• Mike Baker, DataXu CEO, Discusses The Offering In Europe, Targeting Beyond The Cookie, And Mobile RTB

  15 years ago News

  

  Mike Baker is the President and CEO at DataXu. Here he discusses DataXu's offering in Europe, targeting beyond the cookie, and mobile RTB. Can you give an overview on the DataXu offering? Our platform is a tool to help marketers make [...]

• Dennis Buchheim Discusses The Microsoft Ad Exchange Roll Out In Europe, And What Impact It Will Have On The European Market

  15 years ago News

  

  Dennis Buchheim is the GM, Scale Display, Microsoft Advertising (MSA). Here Buchheim discusses the Microsoft ad exchange roll out In Europe, and what impact it will have on the European market. How will the new Microsoft exchange fit into the [...]

• Big ExchangeWire Thanks To ATS London Sponsors, Speakers And Attendees

  15 years ago News

  

  What can you say about this year's ATS London? What can you say? I think only one word can sum up yesterday: EPIC. First ExchangeWire would like thank all the gold and silver sponsors for supporting ATS [...]

• Andy Ellenthal, CEO, Peer39, Discusses Its Multi-Lingual Offering Now Available In Europe, And How It Will Help European Display Buyers

  15 years ago News

  

  Peer39 announced this week that is making its semantic targeting solution available in a number of European languages. Here Andy Ellenthal, CEO, Peer39, discusses the multi-lingual offerings now available in Europe, and how it will help European display buyers. Can [...]

• Cyril Zimmermann, CEO, Hi-Media, Discusses Hi-Media's Partnership With AppNexus - And Its New European Ad Exchange

  15 years ago News

  

  With over 20 billion pan-European impressions, Hi-Media is one of the largest ad networks in Europe. It is announcing this morning a new partnership with AppNexus to make available its inventory in real-time through its new ad exchange. [...]

• Victor Malachard Discusses Adfonic's Recent Fund Raise, Expansion Plans, Mobile Ad Trends And The Viability Of Mobile RTB

  15 years ago News

  

  Adfonic recently announced a new round of funding. Here Viktor Malachard, CEO, Adfonic, discusses the recent raise, trends in the mobile ad market, the viability of RTB in the mobile channel and what we are likely to see from [...]

• Those 5 Things You Missed In Ad Tech This Week

  15 years ago News

  

  AOL, Microsoft and Yahoo: The Perfect Display Ménage A Trois? You have my T2 inventory. No. No. You have mine, I insist. We are friends. Special friends (Inbetweeners reference there, non-UK readers)! I am thinking this [...]

• Whither The Media Plan: Nigel Gilbert Gives His Perspective On The Changing Display Landscape

  15 years ago News

  

  It's been a while since I pounded the mean streets around Noho and Holborn looking for media cash from the agencies. I had the best UK IPs from US networks and publishers in town? Targeting? What are [...]