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AppNexus kooperiert mit Springer; Adjust geht nach China
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: AppNexus stellt Werbetechnologie für Springer; Adjust expandiert nach China; IP Network wird zu RTL AdConnect; und Fünf Fragen an Volker Ballueder, Rocket Fuel. Technologie-Deal [...]
Waste In, Waste Out: The Necessity for Cross-Device Identification in the Value Chain
When working on a complex maths equation with multiple parts, if you use inaccurate data in the initial calculations, you end with an answer that is completely incorrect. Each part of the equation is dependent on getting the first part [...]
AppNexus Inks Partnership with Axel Springer; New Skins for Sublime Skinz
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus team up with German publisher Springer; Sublime Skins launch new formats; Widespace partner with La Place Media; Online Safety Division by [...]
Making Assumptions on Millennial Media Consumption Could Cost Brands
The millennial age is bringing about a transformation in TV consumption. But don't assume millennials aren't watching. Writing exclusively for ExchangeWire, Andy Nobbs, SVP sales, 4C EMEA, explains how brands should look to complement TV investment when targeting millennial audiences, not replace [...]
Ad Effectiveness Cannot Be Achieved if Brand Safety Measures Aren't Implemented
In the latest column from the IAB's Display Trading Council, Daniel Bigmore (pictured below), agency and creative platforms lead, ONE by AOL, with contribution from Yahoo and Integral Ad Science, explains that the digital industry collectively needs to face the [...]
Collaboration on KPIs; Transparency Can Drive Spend
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Collaboration on KPIs; Transparency can drive spend; a generation gap; [...]
Premium Publishers – Islands of Truth in a Sea of Uncertainty: Q&A with Jeremy Makin, Newsweek
The World Media Group (WMG), a strategic alliance of ten of the world's leading premium media brands, recently commissioned analysis to assess the overall performance of WMG inventory during Q3 2016, in response to growing demand from advertisers for better [...]
OOH – Harnessing the Power of Audience Location Intelligence
Geolocation data continues to become more accurate and reliable, giving advertisers the best opportunity to reach audiences in real time with extremely targeted messaging. Writing exclusively for ExchangeWire, Kym Frank (pictured below), President, Geopath, talks about how measurement, optimisation, and [...]
Analysis: Google & Twitter Q1 2017 Earnings
Google are triumphing right now. Despite the YouTube debacle, and resulting advertiser boycott, the company’s stock price reached an all-time peak of USD$937 on 28 April, 2017, after posting favourable Q1 2017 earnings (NASDAQ: GOOGL). The company saw mobile search and [...]
Is There Such a Thing as Deterministic Data at Scale?
Deterministic data is considered to be the holy grail by advertisers. But it is often ignored over probabilistic data, due to the latter's perceived sheer volume of data points and scalability. As Paul Hickey (pictured below), director of digital solutions, TwentyCi, writes, while [...]
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