Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• New DoubleClick Ad Exchange Is Open, Neutral And Allows Real-Time Bidding

  16 years ago News

  

  Google has officially unveiled the new look DoubleClick ad exchange this morning, as it sets out to grab a bigger share of the $5 billion dollar non-premium display market. The exchange has been live for several months now to [...]

  AgencyDisplayExchangePerformancePublisherTrading

• DoubleClick Ad Exchange: The Traders On The Buy And Sell Side

  16 years ago News

  Google has officially launched the new look DoubleClick ad exchange. By adding AdWords buyers and AdSense sellers into the new ad exchange, the platform will have thousands of traders. So who are the DoubleClick exchange traders? Who will be [...]

  AgencyDisplayExchangePublisherTrading

• Rubicon Acquires Audience Profile Company, Others Online; Google Adx Official Launch Imminent

  16 years ago News

  Rubicon Buys Others Online Yield optimisation specialists, Rubicon, looked to beef up its targeting capabilities this week by announcing it has acquired Others Online for an undisclosed sum. Others Online specialises in the segmentation of a publisher’s audience, enabling site [...]

  AgencyDisplayExchangePerformancePublisherTrading

• Appointments: Rubicon Hires Former AOL Director Of Publishing, Oli Whitten; GDM Bulks Up Agency Offering

  16 years ago News

  Hot on the heels of announcing Kaylie Smith as the new MD for the APAC region, Rubicon has made another significant international appointment. Oli Whitten has been hired by the yield optimisation specialist to oversee and develop relationships with the leading [...]

  DisplayExchangePerformanceTrading

• Mobclix: Enabling Iphone App Developers To Trade Ads On Open Exchange Platform

  16 years ago News

  The mobile ad market has grown significantly over the past twelve months with the advent of advertising on the iphone app. Iphone app developers are now offering advertisers the opportunity to reach millions of users on a daily basis. The market [...]

  AgencyDisplayExchangePublisherTrading

• Google’s Ad Exchange Chief, Michael Rubenstein, Leaves To Join AppNexus

  16 years ago News

  

  According to All Things Digital, Michael Rubenstein, has left Google to join AppNexus. AppNexus, run by Brian O’Kelly and Mike Nolet, specialises in building real-time infrastructure for the exchange marketplace. Appnexus looks to address the inefficiencies in the current [...]

  AgencyDisplayExchangeTrading

• Ad Networks: Prospering In The Automated World Of Display Advertising

  16 years ago News

  The death of the ad network has been greatly exaggerated. From the conversations I’ve been having with ad net execs, the market is holding up and looks set to power on in Q3 and Q4. The distinction between an ad [...]

  AgencyDisplayExchangePublisherTrading

• Struq: Improving Online Campaign Performance With Behavioural Retargeting

  16 years ago News

  Being able to target a user with the right ad at the right time is becoming a requisite for display advertising campaigns. Behavioural retargeting offers advertisers and agencies the necessary solution to advertise to a targeted audience – but [...]

  AgencyDisplayTrading

• What Is The Secondary Premium Display Market?

  16 years ago News

  The ThinkEquity report on non-premium display earlier several months ago discussed, at length, the opportunity for publisher in the secondary premium market. Secondary premium has similar features to premium. It is sold with similar guarantees such as placement [...]

  DisplayExchangePerformancePublisherTrading

• Yield Specialist, Admeta, Now Offering Optimised Solutions For European Publishers And Ad Networks

  16 years ago News

  Though a little unsure about trading on ad exchanges, European publishers have shown real enthusiasm for yield optimisation platforms. Being able to manage ad network relationships and extract value from unsold inventory has attracted top-tier publishers to yield optimisers. The [...]

  DisplayExchangePerformancePublisherTrading