Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
What Is The Secondary Premium Display Market?
The ThinkEquity report on non-premium display earlier several months ago discussed, at length, the opportunity for publisher in the secondary premium market. Secondary premium has similar features to premium. It is sold with similar guarantees such as placement [...]
Yield Specialist, Admeta, Now Offering Optimised Solutions For European Publishers And Ad Networks
Though a little unsure about trading on ad exchanges, European publishers have shown real enthusiasm for yield optimisation platforms. Being able to manage ad network relationships and extract value from unsold inventory has attracted top-tier publishers to yield optimisers. The [...]
Rubicon Project’s Q2 Market Report Points To Improvements In CPM Rates
The Rubicon Project, a leading yield optimisation specialist, has released data that points to significant rises in its publishers' CPM rates for the second quarter. CPMs across the Rubicon 20 Index, our newly introduced index that tracks the performance of a [...]
Two Billion UK Ad Impressions Sold On The Adjug Exchange In July
Adjug demonstrated its porpularity with European advertisers and publishers by doing some great volumes in July: almost two billion UK ad impressions were traded on its platform for the month. Started almost two years ago by Satish Jayakumar and Michael Stephanblome, [...]
Google Takes On Yield Optimisers As It Allows Ad Networks To Buy AdSesne Inventory
Google is now allowing ad networks to bid for its AdSense publishers’ ad space. In an email sent to customers this week, Google outlines how publishers can now avail of the increased competition for their online advertising: We're writing to [...]
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