Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Rubicon Project’s Q2 Market Report Points To Improvements In CPM Rates

  16 years ago News

  The Rubicon Project, a leading yield optimisation specialist, has released data that points to significant rises in its publishers' CPM rates for the second quarter. CPMs across the Rubicon 20 Index, our newly introduced index that tracks the performance of a [...]

  DisplayExchangePerformancePublisherTrading

• Two Billion UK Ad Impressions Sold On The Adjug Exchange In July

  16 years ago News

  

  Adjug demonstrated its porpularity with European advertisers and publishers by doing some great volumes in July: almost two billion UK ad impressions were traded on its platform for the month. Started almost two years ago by Satish Jayakumar and Michael Stephanblome, [...]

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• Google Takes On Yield Optimisers As It Allows Ad Networks To Buy AdSesne Inventory

  16 years ago News

  Google is now allowing ad networks to bid for its AdSense publishers’ ad space. In an email sent to customers this week, Google outlines how publishers can now avail of the increased competition for their online advertising: We're writing to [...]

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• TagMan: Empowering Data-Driven Campaigns Across Ad Exchanges

  16 years ago News

  Identifying users across a multitude of ad exchanges has become critical to the success of campaigns run by advertisers, agencies and ad networks. London-based tag management firm, TagMan, is helping media buyers target users as they move through different [...]

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• Right Media Exchange: Leading Platform Talks Ad Trading, Liquidity, Global Reach And Brand Safety

  16 years ago News

  Launched in 2005, the Right Media Exchange is now the world’s largest ad trading platform. Billions of ad impressions are bought and sold using its technology every month – and it continues to attract more non-premium inventory from publishers [...]

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• Bluekai Explain Their Data Exchange Platform And Hint At European Move

  16 years ago News

  

  Data is fast becoming a valuable commodity in the new exchange trading environment. It is being traded by publishers, ad networks, specialist buyers and agencies to power online advertising campaigns. Good data can turn “dumb” ad impressions into [...]

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• The Rise Of The Meta Ad Network

  16 years ago News

  The exchange marketplace is creating the perfect eco-system for specialist traders. Technology and number crunching dominate the new automated media buying age. Among all the great companies building their businesses around the ad exchanges, it is the meta [...]

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• How Publishers Can Monetise Their Data In The Exchange Marketplace

  16 years ago News

  

  The non-premium market is growing. Adjug, RightMedia and Wunderloop continue to attract advertising budget. Google is launching their new and improved exchange in Q4. And even the mainstream media is having a go at explaining the new [...]

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• Wunderloop Connect: Enhancing The Online Media Buy In Europe

  16 years ago News

  Wunderloop Connect launched its trading platform in March 2007, and has grown significantly in a number of European markets over the last two years. The platform allows the publisher to combine unsold inventory and valuable user data, and sell [...]

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• How agencies are morphing into ad networks; Pubmatic data reveals more complicated picture

  16 years ago News

  How agencies are morphing into ad networks - and why networks will pitch directly to DR advertisers Tom Hespos, President of Underscore Marketing, wrote an interesting post last week about how agencies are behaving more like ad networks. By using [...]

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