Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Pubmatic Report Suggests Online Ad Pricing Is Recovering In The US
Pubmatic has released new data indicating that online ad pricing might be on the rise again. It suggests that US online ad prices on networks and exchanges rose steadily during the first half of 2009, with total growth up [...]
Demand-Side Platforms Discussed In Detail By Agency Heads At ContextWeb Event
The recent ContextWeb event on demand-side platforms attracted over four hundred media buyers and exchange traders. The panel included Vivaki’s Greg Green, Mediacom’s Sloan Broderick, IPG’s Bant Breen, Omnicom’s Matt Spiegel and RBC Capital’s Media Analyst Ross Sandler. [...]
Advertising Exchanges: The Growing Ad Trading Opportunities For Publishers
Publishers still don’t get Advertising Exchanges. The general consensus among senior publisher executives is that Exchanges create sales channel conflict and force their CPM prices down. But here’s the rub for content providers: their sales team will [...]
Ad Networks Talk Exchanges And Yield Optimization At Admonsters Event In London
The biggest ad networks in the UK market assembled today in London to discuss issues affecting their business. Ad network optimisers, publisher networks and ad server vendors were also in attendance at the day-long Admonsters event. The event had a [...]
15-Year Old Bank Intern Causes Stir With Report; IPA Believes Worst May Be Over For UK Ad Market
A research note written by a fifteen year old bank intern has media executives and analysts debating how teens consume media. In the note the teenager pointed out that his peers do not use twitter, have little time to [...]
Publishers At AOP Event Discuss The Merits Of The Ad Exchange Platform
It was interesting to hear the perspective of publishers on ad exchanges at a recent AOP event in London. The event, which was focused on how to better monetise international web traffic, was attended by some of the largest [...]
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