Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Improve Digital Partners PubMatic: Launches Ad Revenue Optimisation Tool in Europe

  17 years ago News

  Pubmatic today announced a partnership with Improve Digital to become the provider of their ad optimisation product to publishers in the European market. It is in many ways a good fit for both companies, as Pubmatic and Improve Digital [...]

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• Improve Digital CMX: Offering Closed Ad Exchange Model To Big Publishers

  17 years ago News

  The exchange model rumbles along gathering momentum with each passing week. The front runners of the new model are gaining traction in the market. Big brand advertisers now demand a better return on their marketing spend. It [...]

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• Exchange Lab: Offering Ad Exchange Expertise To UK Market

  17 years ago News

  With so many ad exchange offerings available for media buyers, it can often be daunting trying to figure what works and what doesn’t. Exchanges offer an excellent platform for maximising the performance of client campaigns, but without knowledge of [...]

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• eBuddy to Leverage the Right Media Exchange to Drive Advertising Inventory Monetisation

  17 years ago News

  Global providers of web and instant messaging, ebuddy.com, announced today that they are joining the Yahoo-owned Right Media Exchange to monetise their inventory. London - Right Media, a Yahoo! company and creator of the Right Media Exchange, announced today that eBuddy, [...]

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• Invite Media: Universal Buying Platform

  17 years ago News

  Invite Media, a Philadelphia and New York-based exchange startup, has rolled out its new cross-exchange bid management tool. Aimed at agencies and ad networks, Bid Manager allows users to buy ad impressions across multiple ad exchanges in real-time through [...]

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• Infectious joins the RightMedia Exchange

  17 years ago News

  

  Infectious Media is now a member of the RightMedia Exchange. The digital agency aims to maximize campaign performance for its clients by buying media across the market-leading ad exchange. London - Right Media (www.rightmedia.com), a Yahoo! company and creator of [...]

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• User data enhancing CPA campigns on ad exchanges

  17 years ago News

  

  At an OMMA debate late last year in New York, Ramsey McGrory, VP of Yahoo! U.S. Partnerships, was asked about the continuing influence of the ad exchange. McGrory provided the attendees with the obligatory marketing plug about RightMedia, and [...]

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• Freeconomics: the challenges facing online publishers

  17 years ago News

  Debate on the “content-for-free” model continues to dominate various forums and industry blogs. Commentators argue that it’s crippling online publishers and driving some out of business. From the never-ending financial problems of the New York Times to the demise [...]

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• Affiliate ad traders and the exchange model

  17 years ago News

  More and more advertisers are favouring the CPA model in this tough economic environment. CPA is the marketer’s ROI weapon of choice at the minute. It’s a difficult option for publishers already using CPM and CPC models: they allow brand [...]

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• Infectious: Performance-based Media Buying

  17 years ago News

  

  Infectious describe themselves as an independent and pioneering ‘new breed’ digital media agency. Martin Kelly and Andy Cocker, both veterans of the media buying sector, started the company over a year ago. The new agency looks to realise [...]

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