Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
DataXu Research Reinforces The Creative Piece In The Exchange Trade; UK Search Firms Eyeing Exchange Trading Opportunity
» Dataxu released its market research newsletter, MarketPulse, this week. The main thrust of the research focused on campaign performance and the key drivers for success. Carried out over a thirty day period and across impressions for 19 [...]
Those Revised UK Ad Network & Ad Exchange Numbers
I had a stab at estimating the size of the UK ad network market in a previous post. As ad nets are notoriously tight-lipped about revenue numbers, there was very little data to work with. And why should [...]
Rakuten Buys PriceMinister For 200 Million Euro; Rubicon Repositions Itself In Real-Time
Japanese ecommerce behemoth, Rakuten, has acquired French-based PriceMinister.com for 200 million euro. PriceMinister is the number one ecommerce site in France with over 12 million registered users. This deal comes on the back of the purchase of Buy.com [...]
IAB Europe Bigs Up Brand Advertising In Display With New Whitepaper
IAB Europe released its whitepaper on European brand advertising this week. It’s full of some interesting data on display advertising, and its effect on the entire purchase funnel. The report concentrates on a number of areas, including measurement, [...]
InMobi's $2 Million Dollar Mobile Ad Fund; IBM Data Grab With Coremetrics Acquisition
» Inmobi says it's the world’s largest independent mobile ad network. It now serves 16.7 billion impression and reaches 179 million users in 108 countries. Inmobi is obviously up against some stiff competition - especially now that Google [...]
The Invite Acquisition Does Give Google A Competitive Advantage But The Game Has Only Begun
If there was a honeymoon period for the Google acquisition of Invite, it is well and truly over - a mere two weeks in total. In a post yesterday, on his ReactionWheel blog, Jerry Neumann, discussed some of the [...]
Average Online CPMs Still Lagging Behind Other Media
Mary Meeker, Managing Director at Morgan Stanley, seems to always cause a stir with her high-level reports on internet trends. The latest is no different. Of course working at Morgan Stanley gives these reports an air of respectability [...]
Glam Adapt: Offering Better DSP Integration & More Premium Inventory Through RTB
Glam announced yesterday that it intends to enter the ad server market. Glam Adapt is being touted by the company as the Ad Server 3.0 - moving display advertising beyond the click and measuring on engagement. They'd like [...]
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