Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
The Reasons Why Publishers Like The FT Should Consider Building Their Own DSP Technology
I find it laughable when people in the online ad industry baulk at publishers becoming media buyers. There is a general consensus that media buyers have a specific role in the marketplace and that publishers should just stick to [...]
Cheap Social Media Inventory A Drag On CPM Prices
Comscore released some interesting data yesterday, indicating that cheap social media inventory is causing a significant drag on overall CPM prices. According to the Comscore numbers, the average CPM – without social media inventory included – stands at around [...]
DoubleClick Report Reveals EMEA Data On CTRs And Format Performance For DFA Advertising
There's again been some interesting numbers eminating from Google this week, as it releases DFA's 2009 EMEA ad data to the industry. The headline grabbers include: a correlation between ad size and performance; declining CTRs as advertiser look to [...]
Initial iAd Numbers Broken Down; When A DSP Is Not A DSP
» An app developer broke ranks last week to tell of his big iAd bonanza payout - a cool $147 eCPM. There's been some subsequent analysis by industry insiders. There is a particularly good break down of the [...]
EU Cookie Directive Takes A Hit, As ICO Urges Easy Opt-Out Process To UK Advertisers And Publishers
The EU cookie directive still dangles perilously above the heads of the Euorpean online advertising industry. But you'll be glad to know that sensible heads seem to be prevailing over at the ICO (Information Commissioner’s Office). The ICO [...]
Ad Verification Space Continues To Heat Up As AdSafe Raises A Further $7.5 Dollars In Funding
There must be a lot of potential in the ad verification space because there's an awful lot of VC money flowing into this burgeoning area of display. A lot of companies in the US and in Europe active in [...]
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