Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Poor Display Numbers Fuels Debate At IAB Interact Conference In Barcelona
I missed the Interact conference this year - but the feedback was as usual was very positive. As usual, there was lots of high-level debate on the state of European online advertising industry - with a lot of focus [...]
Apple Bags $60 Million In Ad Campaigns; Expects To Own Half Of Mobile Ad Market By 2011
Apple announced this week that it has already secured $60 million dollars in iAd campaigns, with the likes of Nissan, Best Buy and Disney being some of the initial brands to try out the new mobile ad platform. Some [...]
The Big G Becomes A DSP: Invite Media Acquisiton Official
I'll admit that I was wrong - very wrong. I didn't think Google would buy Invite Media because I was hearing strong rumours that Google was building in DSP capabilities (including RTB functionality) into DFA. But what can [...]
ContextWeb Launches Ad Net Review Site; Adsafe Report Suggest 47% Of Campaigns Going Through Automated Channels
ContextWeb has just launched an interesting new feature for publishers on its site. The new service, entitled Pubvantage, allows publishers to learn about and connect to ad networks in the US market. Publishers have the opportunity to anonymously [...]
IAB Report Shows Slight Rise In Display Spend, But Mature Markets Get Hammered
Just when you thought it was safe to say that display was out of the woods along comes IAB Europe’s annual online advertising report to administer a dose of reality. The headline figures look reasonably healthy: search experienced double [...]
German Ad Exchange, AdScale, Raises Five Million Euro In New Funding
Germany's leading ad exchange, Adscale, announced today that it has raised new funding from French investment firm, TIME Equity Partners. The deal is said to be in excess of five million euro, and will give TIME Investor a minor [...]
Google Releases Info On Top 1000 Visited Sites Globally And Ad Inventory Available Through GCN
Google released some new Doubleclick Ad Planner features today. The most interesting of the new features is the list on the top one thousand global websites by monthly unique traffic. To help media buyers run campaigns on these [...]
Should The European Online Avdertising Industry Be Introducing Labeling On All BT-Powered Ads?
There's a piece today in MarketingWeek about the OFT's report. The report points out that the online advertising industry could be doing more to "address consumer concerns over behavioural targeting". The OFT (Office of Fair Trading) has warned [...]
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