Tremor Video recently announced the appointment of Andy Morley as managing director, UK; and, even more recently, that the UK arm of the global company would be undergoing some significant changes. ExchangeWire met with Morley (pictured below) on the day [...]

In-app advertising is big business and the proliferation of apps, mobile consumption, and targeting opportunities mean it’s a continually growing market. However, there are some schools of thought that if marketers really want to engage with their consumers, mobile web [...]

The tide is turning for location-enabled advertising. Talked of for years, many have acknowledged its promise. But only now, with widespread smartphone uptake and latest developments in location-enabled advertising technology, can brand owners take full advantage of this and realise [...]

In our latest column from the IAB’s Display Trading Council, Danny Hopwood, VP solutions & platform operations EMEA, Publicis Media, shares with ExchangeWire a common frustration among the conference-going crowd, where an outsider’s attempts to simplify our industry solely leads [...]

Cookies can no longer measure results effectively or reach the right audience, and brands in Asia-Pacific need to work quickly to address this gap. This is the message Nick Seckold, Asia-Pacific head of Atlas, is looking to drive across the region, [...]

In this week's LATAM Roundup, news about another company starting Brazilian operations: AppsFlyer, Adsmovil, and Moat announce partnership aiming for better viewability metrics in the midst of transparency demands in Brazil; MediaMath's new general manager, Mario Rubino, emphasises the company's [...]

Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of current trends, and provide predictions for the future of advertising and marketing technology. This feature [...]

Ad annoyance is cited as a primary reason for the widespread use of ad blockers. Often, the very characteristics that make ads more noticeable also make them more annoying. In this feature, ExchangeWire speak with Paolo Gaudiano (pictured below), chief [...]

Virtual Reality technology may help businesses to engage with users on a deeper level through creating immersive experiences with powerful content that will create a lasting impact – but is its application just technology for technology's sake? In this piece, [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Spearhead acquires Smaato; German publishers pool data; Tencent interested in Supercell; Exclusive partnership between Unlockd and Tesco Mobile; JICWEBS produces viewability guidelines; and [...]