On Thursday 21st November, ExchangeWire held its third annual awards ceremony for The Wires, which saw 200 professionals from across ad tech and martech descend upon The Vaults, Waterloo, to celebrate the best in the business. Special guest Reggie Yates opened proceedings by discussing his varied career within broadcasting, and encouraged the audience to continue driving efforts towards a diverse industry.
We would like to take this opportunity to thank everyone for their support in making the ceremony a tremendous success, and for all those who submitted award entries for their fantastic work over the past year. Our esteemed panel of judges were highly impressed with the quality of submissions on which they adjudicated upon.
Without further ado, here are the winners of each of the award categories for The Wires Global 2019:
Ad Tech Personality of the Year
We received hundreds of nominations for the prestigious title of Ad Tech Personality of the Year from across the industry, with the winner voted for on the night. It was a close-run contest throughout, which saw Cadi Jones, commercial director EMEA at Beeswax deservedly take the title. Adam Ray, CEO of 59A, and Anthony Farley, agency group director of GroupM, closely followed.
Ad Tech Rising Star
The Ad Tech Rising Star Award celebrates the upcoming and unsung talent within the industry, with hundreds of submissions distilled to 20 nominees based on the number of recommendations each received. The industry then voted on these in their thousands, with Amber Tomlinson, DSP account manager EMEA at Rubicon Project taking the crown. Again, the title was hotly contested, with Francesco Petruzelli, Bidstack; Chris Keenan, Mediamath; Artur Semionov, Xaxis; and James Oyedele, Adform, closely following on Tomlinson’s heels.
Best Ad Ops Team
From individual excellence to team success, with the award for Best Ad Ops Team. This year the victory went to Agenda21, with the judges praising the team for their spirit and willingness in educating the industry.
Best Client Services Team
MediaMath were commended by the judging panel for their client services team, though this year the spoils went to Integral Ad Science, with the judges noting their impressive results.
Best Mobile Campaign
Next under the spotlight were the defining campaigns of 2019, starting with the best mobile ad campaign of the year. Adcolony’s “Toyota Team Up to Drive Greater Vehicle Awareness” impressed the judges, however the “MG is Back” campaign from Ogury and The Audience store took the top spot for 2019.
Best Video Campaign
Tremor Video DSP took the award for Best Video Campaign of 2019 for their innovative approach in promoting ABC’s American Idol. Rezonence came in a close second, with “Who the Fox Are You?”
Best DOOH Campaign
The Best DOOH Campaign of 2019 was deemed to have been delivered by Grand Visual, with the judges highly complimentary of the creativity behind their work. Mediamath were again commended for their efforts with IBM in Australia.
Best Digital Campaign
The fight for the best digital campaign of the year took place among one of the larger fields of the evening. Xaxis emerged victorious following their work with Mindshare and GTB, with the judges commenting that the media company went “to the core of the problem” in reconciling online and offline measurement.
Best New Product or Service: Buy Side
The Trade Desk took the prize for the best new product/service for the buy-side, with the development of their DSP. The judges praised the platform for its efficiency and relevancy, while clearly overcoming the challenge before it.
Best New Product or Service: Sell Side
Over to the best new product or service from the sell side. This was an incredibly close-run category with Triton Digital eventually claiming the victory for their Yield-Op supply-side platform.
Best Marketing Technology Solution
Merkle’s Amazon Performance-Based Bidding Platform claimed the award for best marketing technology solution of the year, fending off able competition from IgnitionOne, The Trade Desk and Outbrain.
Best Data Activation
A packed field fought it out for the honour of best data activation, with several nominees showcasing their client results with aplomb. Xaxis was again shortlisted for their work with Ford, however the eventual winner was Goodway Group for their strategy with SharkNinja. The judges commented that the solution was a smart approach to using in-house tech, while maximising the use of first-party and CRM data.
With two nominations, one victory, and having been dubbed “pioneers of demand”, the deserved winner of The Wires Grand Prix 2019 was The Trade Desk.
Congratulations to all the winners, and once again our thanks to the judging panel and all those who supported the ceremony. Details for The Wires 2020 will be released shortly. For any enquiries, please feel free to email us.