Cavai the leading conversational advertising platform today announces its expansion in the Spanish-speaking regions, through its strategic partner, B4Bind SL, a company founded by Luca Brighenti that helps companies to build revenue and develop business strategy in EU and LATAM, with offices in Madrid and Barcelona.
To spearhead Cavai’s expansion into Spanish-speaking regions, B4Bind SL appointed industry veteran Andreas Akesson, a visionary in the field of ad tech, well known for exploring new frontiers in the digital landscape. B4Bind SL will also provide its extensive network and infrastructure to help Cavai deliver hands-on services for revenue growth in the digital market.
Luca Brighenti, CEO, B4Bind SL says: “We are really excited to support Cavai with its expansion into Spanish-speaking regions as we believe conversational advertising has a lot to offer. Customer habits and tech maturity are now aligned so messaging channels can deliver engagement at vast scale, allowing marketers to create and deepen customers’ relationships with brands.
“As the appointed man in charge of developing business relationships with key players in these regions, Andreas will surely draw on his extensive experience. He has already enjoyed considerable success at ad tech companies including Criteo, StickyAds (Freewheel), Plista, Madvertise, Adform and Headway Digital.”
Andreas added: “I am thrilled to start building the Cavai organisation across Spanish-speaking markets. Spain and LATAM have huge potential. The markets are showing great interest in Cavai's offering. For instance, in Central America, McDonalds is already running a Cavai chatbot campaign, enabling it to deliver food to customer homes efficiently - especially crucial during the pandemic outbreak that is now hitting South America hard.
“Cavai is adding value to quality publishers in offering a technology that brings them to a higher level in monetising their digital inventory. At the same time, it offers brands consumer behaviour insights that go far beyond a simple impression and click-through metric,” he adds.
Cavai has seen significant growth over the last two years and has built the world’s first platform designed for building, serving and managing conversational advertising across all platforms and formats. The brand is already established in Oslo, Stockholm, Helsinki, Amsterdam and London, before launching recently in APAC and now in Spain and Latin America.
Steffen Svartberg, CEO, Cavai, comments: “Our philosophy is simple. We believe the only area to provide significant new value in the advertising space is at the front-end where consumers encounter it. By providing engaging conversations, we deliver consumers value and brands’ ROI.
“Now, with an experienced company such B4Bind SL and with a customer-centric ad tech professional like Andreas on board, the future looks even more exciting. Their understanding of the digital advertising landscape is unrivalled. I have no doubt that this will be a catalyst for business development and help get the message out about the power of conversational advertising.”
Cavai currently works with Exxon, HP, Coca Cola, Nordea, Daimler, Nissan and Unilever. The news comes hot on the heels of its recent launch of a hub in Singapore.