TVP Talks: Deep Dive into Connected TV Ad Measurement
by on 19th Oct 2021 in News
TheViewPoint continues its series of educational webinars, TVP Talks, aimed at helping publishers and advertisers maximise the benefits of CTV advertising.
The webinar’s third session, Deep Dive into Connected TV Ad Measurement, explores processes critical to running and administering successful CTV campaigns. This includes insights into how to interpret reporting details on advertising platforms, how to measure campaign performance, and adapt settings to deliver effective results.
A five-person panel will be taking the lead on this discussion, with TheViewPoint’s head of business development, Dean Chandler, acting as moderator. Our expert guest panelists will include:
- Aaron Grote, Sr. director of identity and attribution products, Stirista
- Aulden Kaye, director of advertising partnerships, Philo
- David Wiesenfeld, lead strategist, TransUnion
- Reid Mitnick, director of US sales, BidMind DSP
Through TVP Talk’s introduction to Connected TV ad measurement, stakeholders in the CTV/OTT landscape can plan CTV advertising around accessible metrics. This also enables industry players to adapt CTV inventory offerings to help deliver better ad performance.
To achieve this, the discussion will touch on:
- Differences in ad measurement for CTV, Linear TV, and traditional digital advertising
- Key metrics for publishers and access to detailed reporting on advertising platforms
- Key metrics for advertisers
- Challenges in measuring the efficiency of CTV ads
- Developing data-informed strategies based on previous campaigns
- Tips on selecting the right measuring partner without compromising company data security
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