Taboola Launches Homepage For You, Offering More Than 30% Increase in CTRs 


Taboola, a global leader in powering recommendations for the open web, today announced a new milestone for its publisher platform that adds AI to power editorial recommendations on publisher homepages, an offering already being used by some of the world’s leading digital properties. 

Editors continue to produce quality journalism at a time when reader attention is in constant competition from social networks, apps, games, and other services. Homepage For You is a new capability that helps editors power their homepages, the most visited and prominent section of their website, to capture attention by leveraging Taboola’s advanced AI and proven recommendation platform - the same technology used by over 9,000 global publishers. 

Homepage For You supplements editors’ existing ability, as always, to own and curate their homepage experiences with a new AI layer that surfaces content readers might find more relevant and personalised to their interests. With it, publishers can continue to maintain their editorial integrity and brand voice, while enabling readers to find more relevant content during every visit, resulting in increased readership and engagement. 

Leading global publishers, including The Independent, are among early partners leveraging Homepage For You to improve homepage click-through rate (CTR), page views, bounce rates, and more. In a beta test, publishers saw a 30% - 50% increase in CTR for homepage sections personalised by Taboola. 

Homepage For You is part of Taboola Newsroom, an offering that provides unique insights, sourced from Taboola’s dataset of 500 million daily active users, which inform how to create more engaging content and discover new coverage areas that drive loyal readership. Homepage For You was built in collaboration with dozens of the world’s top publishers, based on feedback from working closely with editorial teams to understand their key priorities, concerns, and business drivers across nearly every market. It is also part of Taboola’s USD $100M (£74M) annual investment in R&D, adding to Taboola’s comprehensive product offerings that help publishers thrive via increased engagement and revenue opportunities. 

"With more than 89% of digital businesses investing in personalisation, and social media platforms like TikTok using AI to engage younger audiences to discover videos, it’s clear that people love experiences made just for them,” said Adam Singolda, CEO and founder, Taboola.

"If you open up a social media app, you are greeted with content you really want to see. For publishers, the most loyal readers are those who visit a homepage directly and look for editors to tell them what’s important for them to know. Taboola should bring AI to every homepage in the world, and help drive reader loyalty. With our proven recommendation platform and AI, coupled with the rest of our publisher offerings, we are taking a truly holistic approach to drive faster and bigger growth to the open web, and our publisher partners."

Christian Broughton, managing director, The Independent, commented, "Taboola has been a true strategic partner in helping us grow. There’s no ‘one size fits all’ approach to audience engagement, and Taboola’s ability to power key areas of our homepage and other sections of our site, their huge amounts of readership data that provide actionable insights, and their valued partnership in working side-by-side with our own editorial team are the unique building blocks in our shared success."


Taboola powers recommendations for the open web, helping people discover things they may like. The platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetisation and use...
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