Eliza Nevers will serve as chief product officer; Hunter Terry will lead the high-growth CTV channel as the commercial lead, and Chris Hogg will oversee global platform sales
Lotame, the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today announced it has strengthened its global executive team, elevating three team members to key roles. In North America, Eliza Nevers has been elevated to chief product officer, Hunter Terry will take on a new role as the commercial lead for connected TV. EMEA managing director, Chris Hogg will assume the role of global head of platform sales for Lotame.
“We have phenomenal talent leading the company and I want to congratulate Eliza, Hunter, and Chris for all their tremendous work over the years,” said Mike Woosley, chief operating officer at Lotame. “As we continue to innovate to create growth and value across the industry, we look forward to their stewardship to help us drive success in our next phase of growth.”
Nevers, former SVP of product at Lotame and a product and technology veteran, has been instrumental in driving global strategy, and building and delivering solutions for Lotame’s marketer, agency, and publisher clients. Notably, she guided the product organisation through the evolution of the data management platform and launched Panorama ID (the first global cookie-less identity solution for a privacy-first open web) in one of the most challenging times for the industry. Support for Lotame’s Panorama ID continues to expand within the industry as agencies and brands like Omnicom, Dr. Martens, and Advance Local among others participate in hundreds of tests globally.
In her new role, Nevers will continue to operate a first-rate product organisation, develop the talents of her team, and drive global product strategy. In addition to setting the product roadmap and business strategy for 2022, Nevers will be taking a more external focus to help cement the partnerships and relationships required in a very intertwined, complex, and evolving ecosystem.
“Over the past two years, Eliza has played a pivotal role in helping both marketers and publishers weather digital advertising’s challenges via our industry-leading solutions,” added Woosley.
Having spent a decade at Lotame serving a variety of roles across data engineering, commercial sales, and client success in the APAC, Americas, and ANZ regions, Terry has been promoted to be the commercial lead for Connected TV (CTV) at Lotame. In this role, he will be responsible for advancing Lotame’s technologies, capabilities, and progress in the CTV space on all fronts – customers, data, technology, and partnerships.
“CTV is one of the fastest-growing channels in digital media and marketing. We expect to see more innovation and investment in the space,” said Woosley. “Hunter’s deep experience with Lotame’s core CTV technology and his market-facing experience in all our major markets leave him uniquely positioned to drive the expansion of the business and the partnerships needed to accelerate our success in the CTV landscape.”
Leading Lotame’s EMEA operations, Hogg has been successful in spearheading Lotame’s success in navigating the practical and strategic challenges of operating in Europe and as a global company. His leadership has helped shepherd Lotame’s Panorama technology – the evolution to a connected identity player – and innovations that led the organisation to increase and enhance the scope, and scale of Panorama ID in Europe, even among non-customers.
Effective immediately, Hogg will be assuming the role of Lotame’s global head of platform sales, working with Lotame’s regional managing directors and sales executives to align the global organisation and to increase leverage in platform, data, and identity solutions.
“Chris is uniquely positioned to succeed in this new role,” added Woosley. “As an accomplished leader in our growing UK office, Chris has built and sustained the European businesses through numerous challenges, including a competitive landscape, technology changes, privacy regulations (GDPR, etc.), and Brexit.”