MGID, the global advertising platform, has launched Creative Safety Rankings across its US network to confirm its commitment to thoughtful, ethical advertising, by ensuring quality ad content that is brand safe and enhances the user experience.
Safety Rankings is designed to provide advertisers with clear objective guidelines to publishers’ expectations as it relates to user experience, allowing for smooth ad delivery while protecting and preserving publisher brand and customer loyalty.
For publishers, the rating system, which has already been successfully implemented across part of MGID’s network, enables offering the best-personalised experience for their readers. Paired with MGID’s new pre-moderation dashboard, premium publishers have full control over potential ad content misalignment, by determining their safety threshold, and filtering appropriate demand types to properly represent the expectations of their users, and their brands' values.
“We are constantly re-evaluating and enhancing our solutions and processes, to ensure our product does not only support ethical advertising, but provides effective and flexible tools to both supply and demand sides to continue improving the ecosystem,” said Michael Korsunsky, CEO, North America at MGID.