With an extensive background in both the agency and publisher business, including hands-on programmatic skills, Andrew joins from GumGum where he led buy-side sales and strategy for their independent contextual product, Verity. Andrew will be responsible for leading Digiseg’s commercial success as it executes rapid international growth plan.
“This is an exciting time for marketing data, the privacy landscape is evolving rapidly, and many players are struggling to keep up. CCO is a vital role for Digiseg, and Andrew’s proven track record and next-generation data expertise will help Digiseg remain a leader in audience data that is truly private. His role will be instrumental in maintaining our momentum as we introduce more advertisers and publishers to the power of cookie and tracking free segmentation,” says Digiseg co-founder and CEO, Søren H. Dinesen.
“I’m psyched to be joining Digiseg at this pivotal moment. Advertisers and publishers are scrambling to rid themselves of cookie-based targeting and measurement and we can provide a super elegant and simple solution that scales,” says Andrew Furst.