Amplified Intelligence Expands to US & Appoints Alex Khan as EVP, Global Partnerships
by Newson 8th Nov 2022 in
Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has announced its expansion into the US, with the opening of an office in New York.
The company already works with all major agency holding companies via API feeds into planning tools and has been building up omni-channel attention data in the US for the last two years via partnerships with US-based agencies, media platforms, and brands, including Yahoo, Snap, Twitter, Bacardi, and Volkswagen. Now, through the opening of its US headquarters, the company will drive further growth for existing and future US clients, both within the region and on a global scale.
In addition, ad tech heavyweight, Alex Khan, joins the company in the newly created role of EVP, global partnerships. Reporting to founder and CEO, Karen Nelson-Field, Khan will work with chief growth officer, Phil Townend, to scale the business globally through key distribution partnerships. Khan brings nearly three decades of international ad tech, investment, and partnership experience to the role. He joins from Unruly where he was group managing director, international. Other key roles held by Khan include managing director APAC at AOL / OATH / Verizon Platforms, managing director ADAP.TV APAC, and head of agency sales at Yahoo!
Amplified Intelligence currently services clients from its offices in Adelaide and London. The company’s US clients will now benefit from its products which are reforming advertising measurement, including attentionPLAN®, its attention-based media planner, driven by the world’s most accurate advertising data. The company recently announced it has a further three attention products due to launch in Q1 2023 as it seeks to provide an end-to-end ecosystem for attention-based planning, buying, and measurement.
Commenting on the news, Karen Nelson-Field, founder and CEO of Amplified Intelligence said: “As one of the largest advertising markets in the world, with major parts of the ecosystem founded and based there, the US is the natural next location in our expanding global footprint. We’re excited to officially be on the ground, working with our clients to develop a deeper understanding of their specific needs, and support them in using our technology to transform how they measure online advertising. Alex’s commercial acumen and years of advertising industry experience will play a vital role in helping us scale in the US and globally – we’re thrilled to have him on board.”
“Amplified Intelligence is truly revolutionising advertising measurement with its unique cross-platform human attention measurement insights and products. The company has a huge opportunity in the US and globally, and I’m looking forward to using my experience to help realise this.” said Alex Khan, EVP, global partnerships.