CM Group announced the winners of the Selligent Reconnect Summit 2022, presented by its product solution, Selligent Marketing Cloud. Hosted at the Kinepolis cinema in Breda, Netherlands among other locations, this year’s event focused on the “The next generation of relationship marketing strategies” at a time when it is more critical than ever for brands to build relevant, meaningful consumer interactions at every point in the customer journey.
CM Group organised six events worldwide to celebrate innovation, transformation, collaboration, and engagement using the Selligent platform. This year's roadshow included three physical editions in Breda (Netherlands), France, (Paris) and Spain (Barcelona), as well as three digital editions in English, Italian, and German. This year, 24 countries were represented, creating inspiring digital experiences addressing relevant marketing challenges, and helping marketers globally excel in building strong connections with consumers through relationship marketing.
"Loyalty is essential in an era with choices and opportunities galore. A brand's success is determined by how long customer relationships last. Forward-thinking omnichannel marketing supports building and maintaining these relationships. The Reconnect awards therefore highlights unique loyalty campaigns our customers and partners have created. We thank everyone who participated and congratulate all the winners," said Ramses Bossuyt, global VP of client success at Selligent, part of CM Group.
With the continued impact of the down market, privacy regulations and concerns, 2022 has proven to be a year that pushed brands and agencies to approach marketing differently. CM Group is pleased to spotlight the most innovative campaigns developed by marketers in the past year by showcasing relationship marketing excellence through personalisation, loyalty, engagement, and acquisition initiatives using the Selligent platform.
To learn more about this year’s winners, visit here.