Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (May 16th, 2023) announces the appointment of Matthew Bushby as head of customer success for the UK. Matthew will be responsible for optimising efficiencies in Scibids’ programmatic team and delivering scalable results and future-proofed programmatic strategies for its clients.
Prior to Scibids, Matthew was head of programmatic at Zenith UK where he led the team, wider agency and clients on programmatic strategy and activation. Before that, Matthew worked as the director of programmatic at MediaCom and specialised in programmatic optimisation at MediaMath.
Delivering unparalleled growth for advertisers and agencies through its customisable AI solution, Scibids complements clients’ demand-side platform (DSP) data within custom bidding rules which are aligned specifically to brand-specific goals. As AI continues to grow in prominence amongst marketers, Matthew will cement Scibids’ as the market-leader in smarter programmatic buying.
In response to his appointment, Matthew says: “I am thrilled to be joining the growing team at Scibids. With its great solution, I am excited to lead a step-change in performance for the business, helping Scibids and its clients to profit from AI-optimised programmatic activation.”
Matt Nash, MD of Scibids UK, commented: “We are living in a Golden Age of AI. Within media buying, brands are increasingly keen to understand how custom algorithms can be used in conjunction with advanced DSP architecture and 1st party data to drive better business outcomes. They are looking to us to provide predictive AI technology that is truly scalable and built to drive this next evolution in digital advertising. With his experience on all sides of the programmatic landscape, Matthew is perfectly placed to support this, providing our clients with the expertise, insight, and support they need.”