Digiseg, the global leader in privacy-first household demographic data, has appointed Kasper Sørensen as chief technology officer.

Kasper brings a diverse technical background including software architecture and product strategy as well as extensive experience leading successful teams and SaaS products. He joins Digiseg from Zendesk where he led a CX product team.

Kasper's role as CTO will be instrumental in advancing Digiseg's post-cookie audience solution, bringing new energy to propel Digiseg to the next phase of growth. 

“This is a transformative time for the ad tech industry, technological agility and innovation are paramount. CTO is a key role for Digiseg, and Kasper’s experience and leadership in product and technology will ensure that we continue to lead in providing innovative post-cookie audience data solutions. His leadership will be vital in accelerating our growth and improving our product, says Digiseg co-founder and CEO, Søren H. Dinesen. 

“I’m thrilled to take on this new challenge with Digiseg. The digital landscape is shifting, and there’s a growing need for truly privacy-first data solutions for digital marketers. I'm looking forward to shaping the technology that will define the future of audience targeting and data privacy,” says Kasper Sørensen. 

Digiseg

Digiseg maps digital advertising to household characteristics. Our cookie and tracking free technology can be used across all devices, media types and operating systems to target advertising and measure audiences for both campaigns and websites....

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