Ogury Appoints Mathieu Azorin as Regional Managing Director France & Benelux

Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (January 16th, 2024) announced the appointment of Mathieu Azorin as regional managing director of France and Benelux. Azorin will lead Ogury’s operations in the regions in his remit, further expanding the company’s business and operations across the French, Belgian, and Dutch markets. 

Azorin has extensive experience in the digital advertising industry, where he spent nearly 20 years developing businesses and strengthening relationships with advertisers and media partners across EMEA. Prior to joining Ogury, Azorin was managing director EMEA at Criteo retail media for nearly 4 years. His hire was part of Criteo’s acquisition of Storetail - a leading EMEA retail media platform he co-founded in 2014 and managed as a CEO. Before that, Azorin worked for other major media agencies such as iProspect and Wavemaker, where he created Wavemaker’s French digital media buying division which managed more than USD$40m (£31.6m) in media investments. Today, Azorin is a business advisor to brands, retailers, media agencies, and ad tech companies alike, as well as a partner at 50 Partners, a French startup accelerator for innovative tech projects. 

Mathieu Azorin, Regional MD France & Benelux, Ogury

At Ogury, Azorin will widen the company’s scope as the go-to partner for brands and agencies, helping them reach relevant audiences without the use of personal information. Based in Paris, he will report to Raphael Rodier, chief revenue officer at Ogury. 

“With its advertising solutions targeting personas, not people, Ogury is well equipped to face the latest industry developments,” said Mathieu Azorin, regional managing director France and Benelux, Ogury. “Ogury’s outstanding growth, especially in programmatic, will continue to position it as a trusted industry partner, and I’m proud to be part of this journey alongside diverse talent and a strong leadership team." 

"We are thrilled to welcome Mathieu to Ogury,” shared Raphael Rodier, CRO, Ogury. “His expertise in ad tech and knowledge of our industry, not to mention the very strong relationships he has built with numerous EMEA players, make him the perfect addition to the team and we look forward to what we will achieve together.” 


Ogury is a global ad tech company that delivers Personified Advertising solutions grounded in privacy to brands, agencies, and publishers by focusing on targeting personas, not people. We deliver relevant audiences at scale and on quality publisher ...
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