Permutive Announces Strategic European Hires

Permutive, an audience platform that helps publishers grow data-driven revenues, is pleased to announce three pivotal hires in Europe. Julien Mentasti joins as sales director for Southern Europe, Alexandre Canu joins as go-to-market strategist in France, and Lauren Portron joins as technical solutions engineer for the French market.

With consumer choice and privacy changes impacting publisher revenues in the open marketplace, these European hires will support Permutive’s mission of enabling publishers to grow direct-sold revenue, address and monetise 100% of their audiences, and build deeper and longer-term relationships with advertisers.

Julien Mentasti joins with 10 years of experience in the sales sector, having worked in varied roles for SAP, Oracle, and Salesforce. At Permutive, Julien Mentasti will empower publishers to capitalise on the direct-sold opportunity and ensure tailored responses to unique customer challenges in the region. Commenting on his hire, Julien Mentasti said: “Permutive’s exceptional product lies at the heart of its success, and its current momentum in the industry is unparalleled. I am pleased to be joining Permutive’s team of talented individuals as we strive to achieve even greater results for our clients.”

Alexandre Canu joins as go-to-market strategist in France following a stint at Yahoo. With over 25 years of experience in the digital marketing industry, he is a veteran in building strong and sustainable partnerships between premium publishers and advertisers. Alexandre Canu will define Permutive’s go-to-market strategy for France and support the existing team in building on the platform’s market share and promoting its brand and technology across the region. Alexandre Canu said: “I am pleased to join the Permutive team on their collective mission to ensure premium publishers have the right solutions to current and future industry challenges in France and beyond.”

Laurence Portron joins as technical solutions engineer, the first support member on the team. She joins from Relay, where she was a full-stack engineer. Laurence Portron said: “It is a great time to join Permutive. It will allow me to combine my technical and commercial-facing skills with the stellar customer support already offered.”

Permutive’s co-founder and CEO Joe Root said: “The wealth of experience that Julien, Alexandre, and Laurence have to offer is second to none. Following sustained success across Europe, these hires will provide publishers with the tools to maximise revenue and cement our place as market leaders.”


Permutive is built on the core principle of responsible marketing, which includes privacy, consent and transparency. Its responsible web infrastructure empowers publishers and brands to responsibly activate audiences without any third-party access to...
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