Pubstack, the leading monetisation management platform, today (May 15th, 2025) announces the launch of Node, a high-performance server-side monetisation solution built to simplify integration, boost yield, and put publishers back in control.

Node helps publishers connect and manage demand sources to boost competition, increase revenue, and enhance user experience. 

Fully compatible with any Prebid architecture, Node offers a powerful alternative to the limitations of traditional client-side header bidding—without sacrificing speed, transparency, or usability.

“We’re not just entering the server-side space—we’re rethinking it from the publisher’s perspective,” said Loïc Sfiligoi, CEO & co-founder of Pubstack. “Node gives publishers the infrastructure and tools they need to scale with confidence, optimise intelligently, and maintain full control of their monetisation stack.”

The rise of server-side: A structural shift: Server-side monetisation is no longer an experiment—it’s fast becoming the new standard for forward-thinking publishers. The browser is reaching its limits: high latency, limited control, and complexity are driving the industry toward more flexible and efficient architectures.

Node addresses this shift head-on, delivering:

• One-click bidder activation – Instant activation of +40 server-side bidders without code.
  
• 360° analytics – Full visibility across client- and server-side performance, with real-time auction diagnostics and Core Web Vitals tracking.
  
• Seamless performance – Increased competition with Pubstack’s pre-integrated demand.
  
• Expert support – Enhanced performance through the guidance of an expert team with deep industry knowledge and strong relationships with top-performing bidders.

Built for scale: Node is part of Pubstack’s broader Monetisation Manager Suite, providing publishers with a modular and scalable foundation to build and evolve their monetisation strategy over time. Whether they are just beginning to explore server-side or already operating in a hybrid setup, Pubstack enables publishers to test, refine, and optimise their stack without re-platforming or adding technical complexity.

This flexibility ensures publishers can grow their infrastructure in line with evolving business goals, while maintaining full control over setup and performance.

Publishers interested in learning more can visit this page.

Pubstack

Pubstack, founded in Paris in 2018, is the leading Enterprise Ad Management Platform empowering publishers to streamline operations, reduce costs, and maximise ad revenue. Trusted by over 100 premium publishers, including Le Monde, The Independent...

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