Pubstack, the publisher monetisation platform, has announced a free live webinar taking place on Tuesday, June 16th at 3:00 PM CET, titled "Why Buyers Ignore Most Publisher Inventory: The Hidden Impact of SSP Throttling".

Led by co-founder and CSO Loïc Sfiligoï and CPO Federico Benincasa, the 45-minute session will examine one of the most overlooked dynamics in programmatic supply chains: SSP throttling, which silently filters out publisher inventory before buyers have any opportunity to evaluate it.

The session will cover:

• Why SSP throttling has become a significant and largely invisible source of revenue loss for publishers
• How high-value inventory is eliminated before it reaches the auction
• Why scaling SSP partnerships or increasing bid request volume fails to address the root cause
• What publishers can do in practice around supply-side signals, supply shaping, and structured inventory

Registration is open at this link.

Pubstack

Pubstack is a Supply Intelligence platform that helps publishers maximise the value of their inventory in programmatic advertising. ‍Founded in Paris in 2018, Pubstack is trusted by over 100 premium publishers, including Le Monde, The Independen...

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