Nexxen, the advertising technology platform powered by unique data and media, and L2 Data ("L2"), a leading provider of voter data and insights, today (18th June, 2026) announced a strategic partnership to launch VoterMatch – a new solution designed to improve political advertisers’ understanding of which voters have been reached, and how frequently.

At present, political campaigns largely rely on modelled or probabilistic data, often inferring who saw an ad based on device, cookie or household signals that are not verified against actual voter records. Consequently, campaigns may over-deliver or under-reach key audiences, resulting in diminishing returns and wasted spend. 

By combining Nexxen’s log-level data with L2’s comprehensive National Voter File, VoterMatch provides campaigns with a clearer, more unified understanding of audience reach as well as where opportunities remain, all while protecting consumer privacy. These insights can then be activated through Nexxen’s demand-side platform ("DSP"), Nexxen DSP.

"Solutions like VoterMatch represent a meaningful shift for political advertisers, moving the industry closer to a clearer, more accountable understanding of who is actually being reached," said G. Tyler Barnet, chief operating officer, Grapeseed Media. "By grounding media delivery in L2’s deterministic voter data and pairing it with Nexxen’s transparent, log-level insights, campaigns can make smarter decisions, ensuring critical audiences aren’t missed or oversaturated. In an environment where each impression matters and every vote counts, this level of precision and visibility is increasingly essential to driving real performance."

Key benefits of VoterMatch include:

• More precise reach visibility, moving from estimates to voter-level modeled exposure
• Better frequency controls, reducing wasted impressions and avoiding oversaturation 
• Stronger optimisation inputs, identifying under-reached voter groups and reweighting ad spend with confidence

"The launch of the L2’s VoterMatch solution is a significant step forward in our direct partnership with Nexxen," said Paul Westcott, president, L2. "This seamless integration allows our clients to activate precision voter and consumer audiences for advanced CTV and programmatic campaigns. By combining L2's authoritative data with Nexxen's powerful platform, we are ensuring our partners can reach the right people at the right time with accuracy and scale."

"The power of VoterMatch lies in its ability to connect two historically siloed datasets – deterministic voter records and log-level DSP data – to create a more complete, actionable picture of campaign exposure," said Kory Vargas Caro, senior director of enterprise sales – political, Nexxen. "By bringing identity, activation and measurement together in one unified platform, and joining this with the depth and accuracy of L2’s Voter File, we’re enabling campaigns and clients like Grapeseed Media to not only understand who they’re reaching, but also continuously refine their strategies: suppressing overexposed audiences, prioritising missed voters and maximising the efficiency of every impression."

Nexxen

Nexxen is the advertising technology platform that delivers full-funnel performance powered by unique data and media. Comprised of a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core, ...

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