In today's ExchangeWire news digest: Alibaba loses its top spot across international markets to Taiwan's Shopee; Amazon searches for a senior executive to lead its entertainment division; and Mediaocean purchases Imposium to expand its CTV offerings.   Shopee overtakes Alibaba across international [...]

In today's ExchangeWire news digest: secret talks between Apple and Facebook to "build a business together" revealed; Unity turns down AppLovin's unsolicited purchase offer; and Nexstar to acquire the CW Network.   Apple and Facebook secret talks revealed A report from the Wall [...]

In today's ExchangeWire news digest: Chinese ecommerce giant Alibaba to shut down online platform Tmall; Tremor International purchases Amobee for USD$239m (£198.7m); and Amazon advances into the healthcare sector by purchasing One Medical.    Alibaba to close Hong Kong’s Tmall Ecommerce behemoth Alibaba [...]

In today's ExchangeWire news digest: the CMA review their decision to block Meta's acquisition of Giphy; Apple face a lawsuit accusing them of abusing their dominance in the digital payments market; and more advertisers bring agency work in-house.   CMA to reconsider [...]

In today's ExchangeWire news digest: Amazon attempts to crack the livestream shopping market by currying favour with influencers; the EU Parliament proposes limitations on political ad targeting; and the CMA announces an investigation into Microsoft's purchase of Activision Blizzard.   Amazon turns [...]

In this exclusive Q&A, Jorge Poyatos and Albert Nieto, co-CEOs and co-founders of Seedtag, discuss their recent acquisition of KMTX and how AI is being used to address challenges within contextual advertising. What were the key drivers behind the decision to [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Amazon establishes a new Local Ads team in a blow to rival Meta; tech companies campaign against a 'self-referencing [...]

In today’s ExchangeWire news digest: Twitter agrees to meet Elon Musk’s demands for data concerning its user base; the IPA warns that agency fees will rise as economic growth is set to slump; and the Advertising Association appoints Publicis Groupe [...]

Index Exchange, one of the world’s largest independent ad exchanges, today (8th June) announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specialising in advanced machine learning-based traffic optimisation capabilities. The acquisition accelerates Index’s efforts to address [...]

Today (June 8th 2022), global ad tech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ. This follows the company’s acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ [...]