The spotlight has been shining firmly on fraud and safety in the digital advertising industry of late, forcing technology platforms to justify actions and commit to change to achieve a more transparent ecosystem. As Jonathan Gardner, VP of communications, Turn, explains to ExchangeWire, there's [...]

In this industry byliner, SelectMedia's CEO and founder, Sagi Gordon, discusses the growth of video marketing in Asia-Pacific and urges marketers in the region to take the first steps towards fighting ad fraud. The use of programmatic software for the purchase [...]

Although last week’s front page ‘Brands fund terror’ headline was less than flattering for our industry, it is certainly not the first time, nor the last, the quality of digital advertising is called out so publicly. As Ryan Kangisser, founder [...]

On 9 February, 2016, The Times published an investigative article on the topic of brand safety, with the explosive headline, 'Big Brands Fund Terror Through Online Adverts'. The article, which claims some of the world's biggest brands are unwittingly funding Islamic [...]

December 2016 saw the outing of Methbot, a botnet controlled by a single group in Russia, operating out of data centres in the US and the Netherlands. According to White Ops, responsible for bringing Methbot's work to light, it was [...]

On 29 January, Marc Pritchard, global chief brand officer at Procter & Gamble, delivered a keynote at the US IAB Annual Leadership Meeting, which has since sent shockwaves through the advertising industry, and rightly so. Calling out the media supply chain [...]

With so much industry conversation around ad fraud, brand safety, viewability, and ad blocking, it can be difficult to know where one ends and another begins and whether the combined efforts in tackling them are truly making a dent. ExchangeWire [...]

The advertising industry is not without its challenges. And marketers can have a tough time grappling with these challenges alongside maintaining efficiency and effectiveness. Per Pettersen (pictured below), CEO of Impact Radius, which acquired fraud detection platform Forensiq in June [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad-Juster acquired by Innotech Capitals; Forensiq partners with DMG; Clear Channel's automated guaranteed OOH solution; Zemeho monetises with Triton; and New MD [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Global development of VR; Longer content migrating rapidly to mobile; Ad [...]