Much is spoken and written about the growing economic strengths of the BRIC markets, it is one reason why ExchangeWire has a growing presence in these markets. However, when it comes to ad tech, India often is left in the [...]

The end of the year is a time for refection and projection, on what we've achieved and for what we expect. Adam Jablonski, CEO of the Polish ad server Epom, breaks down the current state of mobile advertising in Eastern [...]

AudienceScience announced last week that it is closing its ad network business - as it looks to focus on becoming the SaaS solution of choice for large, brand-focused advertisers. This is a pretty significant move by AudienceScience, given that it could [...]

Venture Capitalists and "tech" trade press types have been salivating over the potential of the Russian internet market for some time now with an avalanche of posts offering some unique perspective. Given the hot air that perpetually emanates from both [...]

The notion of universal frequency capping in RTB has long been touted as a major USP. You could argue that it was one of the major catalysts behind the move to consolidated platform-based buying. But has universal frequency capping really [...]

There are signs that the data-driven ad market in APAC is gathering momentum. With a number of US vendors now entering the market, and local APAC solutions getting new funding and traction throughout the region, APAC is likely to have [...]

This year's ATS Paris was ExchangeWire's biggest event yet in France. The data-driven ad market is growing fast, and is leading the way in innovation compared to the other two big markets in Europe. Over the past twelve months we [...]

The agency model has been getting a kicking in the trade press (US mostly) of late. People who have never worked in an agency have been writing derisory reports concerning flailing business models, stunted innovation and even at times media [...]

There is a growing feeling in the industry that the ad tech space is about to hit choppy waters. Follow on rounds are not forthcoming - and the exit strategy is not as clear as it was some 12-24 months [...]

ExchangeWire is proud of another stellar event with ATS Paris, featuring the best and brightest of the driving force in French digital advertising. Here's a quick summary of the day in case you weren't able to make it or you [...]