×
  • DanAds Named to AdExchanger's 2023 Top 50 Programmatic Power Players List

    DanAds, a provider of advertising technology solutions, is proud to announce its inclusion in AdExchanger's 2023 Top 50 Programmatic Power Players list for the fourth consecutive year. The recognition is a testament to the company's outstanding contributions to the advertising [...]

  • Broadsign, Adkom & Blip Announce Programmatic Ad Tech Integration

    Outdoor advertising technology leaders Adkom, Blip, and Broadsign today (May 11th, 2023) announced a technology collaboration that brings more than 2,000 large format, roadside digital billboards located in more than 190 markets to the Broadsign supply-side-platform (SSP).  Advertisers and media buying [...]

  • The Value of Attention in Ad Tech's New Era – Q&A with Gregor Smith, SmartFrame

    Ahead of ATS London 2023, Gregor Smith, global advertising sales director, SmartFrame, outlines the importance of attention in a privacy-first world, the challenges around measuring this valuable currency, and how the emergence of new technologies will impact its application. What are [...]

  • Brightbid Release White Paper on Search Wars

    BrightBid, the ad tech platform for Google Search, has released “The Search Wars”, a white paper on the current AI revolution in the world of paid search and the opportunities this presents for advertisers.  The world of search experienced a seismic [...]

  • Netflix’s Build vs Rent Vs Buy Dilemma: Q&A with Piotr Banaszczyk, Clearcode

    In this exclusive Q&A interview with ExchangeWire, Piotr Banaszczyk, CEO at ad tech and martech development company, Clearcode, discusses the options Netflix has at its disposal as it grows its advertising business and why building its own ad tech platform [...]

  • Channel Factory is THE Media Wastage Solution

    The YouTube advertising company Channel Factory invited PwC to perform verification procedures over their proprietary platform ViewIQ, ensuring that it delivers efficiency to brands and agencies, and saves money as a result of quality ad placement.  PwC’s testing found Channel Factory’s [...]

  • Making Science Launches Trust Generative AI Built on Google Cloud Platform & OpenAI

    Making Science, a digital acceleration company has launched Trust Generative AI, a generative artificial intelligence platform that integrates with OpenAI and Stable Diffusion to provide secure AI generative content validation and optimisation. The platform solves two main challenges facing users [...]

  • MediaMath Announces Two New VP Business Development Hires in EMEA

    MediaMath, a leading independent demand-side platform (DSP), announces two new VP business development appointments, Carole Dubourg, VP business development Southern Europe, based in Paris and Ben Phillips, VP business development, based in London. Based in MediaMath’s London office, Ben will bring [...]

  • 3 Reasons Why In-Game Advertising is Perfect for Brand-Building

    In this exclusive byline ahead of ATS London 2023, Mark Slade, VP, brand sales at Digital Turbine, outlines how in-game advertising can be used to attract audiences and build brands. In-game advertising has been proven to reach a wide range of [...]

  • Standardise, Optimise, Educate: How to Tackle Advertising’s Environmental Impact

    Sustainability has become one of the biggest concerns for consumers and businesses alike in recent years. The advertising industry is no exception, with firms from across the sphere urging for greater action to be taken to tackle the negative impact [...]


Warning: include(partials/pager.php): Failed to open stream: No such file or directory in /app/wp-content/themes/ew-com/index.php on line 97

Warning: include(): Failed opening 'partials/pager.php' for inclusion (include_path='.:/usr/local/lib/php') in /app/wp-content/themes/ew-com/index.php on line 97