AdPlayer.Pro, an international provider of SaaS video advertising tech solutions, has introduced significant upgrades to its video ad server platform. This latest update is strategically tailored to facilitate the seamless integration of prebid advertising demand, signifying a considerable advancement in [...]

The importance of safeguarding brand reputation within the complex web of online advertising has never been more critical. Jerry Daykin, a seasoned brand-side marketer with a career spanning roles at Diageo, GSK, and Mondelēz, delves into the challenges and opportunities [...]

SPARTEO, a leading player in ad tech, proudly announces its achievement of securing a position in the prestigious Top 500 French Growth Champions ranking 2024 by Les Echos. The company has been recognised for its outstanding growth trajectory, ranking an [...]

Opti Digital, a pioneering ad tech company known for its cutting-edge advertising solutions driven by artificial intelligence, is thrilled to announce a strategic alliance with Snack Media, the world's leading digital media monetisation company.  Snack Media owns and operates more than [...]

Are we witnessing the golden age of programmatic advertising in MENA? Programmatic’s foray into the Middle East and North Africa presents a unique blend of opportunities and challenges. This evolution is propelled by a confluence of factors: groundbreaking tech advancements, a [...]

The digital advertising landscape in APAC is characterised by rapid growth, technological innovation, and the critical importance of cultural and local market nuances. Delving into the evolving dynamics of the APAC, Basil Chua, managing partner at Multiverse Partners, highlights a [...]

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced significant company growth and global executive promotions.  Adam Parker, VP Corporate Development of Strategy, LoopMe UK LoopMe expanded its operations by hiring 50+ new employees, a [...]

Reworld Media, France's leading thematic media platform, and Pubstack, a specialist in Ad Management, announce the signing of an extended partnership agreement over a period of two years. Pubstack's no-code Ad Management platform is optimising the group's advertising stack and [...]

Scott Messer, founder of Messer Media, delves into the pivotal role of Curation Houses in digital advertising, explaining how curation can help bridge the gap between publishers and advertisers with quality-driven inventory in a post-cookie world. The Importance of Curation First, let's [...]

EssenceMediacom's Aarti Bharadwaj, SVP, product integration, APAC, and Chinmay Kelkar, head of transformation & regional client business director, APAC, on mastering the intricate balance between efficiency and innovation within the realm of advertising and media strategy. Data-driven decision-making is perhaps the [...]