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  • RTB House Releases Results From FLEDGE API Testing

    RTB House, the ad tech platform powered by unique deep learning algorithms, today (February 27th, 2023) releases a second instalment of FLEDGE API testing. This follows its whitepaper, released in October, outlining the initial results of early-stage experiments.  The research found [...]

  • Capire meglio l'impatto del DOOH con la nuova attribuzione delle visite di Taptap Digital

    Taptap Digital, la multinazionale leader nel programmatic ad tech supportata dall'intelligenza geospaziale, lancia la misurazione dell'attribuzione delle visite per le campagne digital out of home (DOOH) a supporto della sua già solida soluzione DOOH, utilizzata da global brands come Dior, [...]

  • The MadTech Sketch: an Overview of Commerce Media Ad Tech & Demand

    In this week's MadTech Sketch, Ciarán O'Kane outlines the complexity of the Commerce Media ad ecosystem and gives an overview of the demand underpinning this media segment.   The Commerce Media ad ecosystem is complex. From attribution to native ad platforms to clean [...]

  • MGID Revolutionises Image Creation for Advertisers With Integration of Generative AI

    MGID, the global advertising platform, has today (February 21st, 2023) announced the development and integration of generative artificial intelligence (AI) into its existing intelligent solutions offering. Currently undergoing beta testing by MGID’s creative team to produce client ads, this functionality [...]

  • AlgoriX Joins IAB Europe's Transparency & Consent Framework

    AlgoriX, an independent global media and technology company, officially announces today (February 21st, 2023) their approved status as the latest vendor to join IAB Europe’s Transparency and Consent Framework (TCF). This endeavour is part of the company's plan to further [...]

  • Permutive Announces Four Key Executive Hires

    Permutive, an audience platform for publishers and advertisers, is pleased to announce the hire of four key roles:  Kim Castelda joins as chief people officer, Chloe Grutchfield as general manager of publishers, Sean King as vice president of engineering, and [...]

  • SmartFrame Technologies welcomes Jennifer Clements as Global Publishing Director

    SmartFrame Technologies, a UK-based SaaS technology provider specialising in image streaming, is pleased to announce the appointment of Jennifer Clements, who joins the company as its new global publishing director. Clements arrives with extensive experience within the publishing industry, developing brand [...]

  • Adludio Strengthens UK Operations With the Appointment of Laura Holmes as Head of Sales

    Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, today (February 14th, 2023) announces the appointment of Laura Holmes as head of sales UK. Laura will be responsible for the expansion of UK sales and revenue, developing new [...]

  • Ogury Appoints Emily Barfuss as Chief Marketing Officer

    Ogury, the global leader in personified advertising, today (February 14th, 2023) announced the appointment of Emily Barfuss as chief marketing officer. In this role, Barfuss will strengthen the awareness and adoption of Ogury’s unique offering and technology - the most [...]

  • Ogury Emily Barfuss nominata Chief Marketing Officer

    Ogury, leader mondiale del personified advertising, annuncia (14 febbraio 2023) la nomina di Emily Barfuss in qualità di chief marketing officer. Con questo ruolo, la manager rafforzerà a livello globale la forza e l’adozione dell'offerta tecnologica di Ogury,  la soluzione [...]


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