Ogury, el líder tecnológico mundial en mobile advertising que actúa como soporte premium para los anunciantes, se asoció con Lumen Research, el líder tecnológico en medición de atención, para realizar un estudio conjunto que mide la atención generada por sus [...]

Ogury, das global führende Technologieunternehmen für Mobile Advertising, das sich dem Datenschutz verschrieben hat, und Lumen Research, das führende Unternehmen im Bereich der Aufmerksamkeitsmessung, haben im Rahmen einer Studie miteinander kooperiert. Gemeinsam untersuchten sie den Grad an Aufmerksamkeit, der mit [...]

impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, has announced that the company has acquired Pressboard, the premier analytics and reporting platform for branded content. This acquisition empowers publishers to jumpstart and scale their content [...]

Every year, across the world, we celebrate women and their achievements on International Women’s Day. However, there are too many inspiring women for just one day, which is why NumberEight launched the “7 days of women for women” project this [...]

Yieldmo, a leading technology company, has announced several new high profile publisher partnerships with MailOnline, Reach, and The Telegraph. In addition, it has appointed John Tigg as general manager, International, Guy Jackson, as UK commercial director – both based in the [...]

Ogury, le spécialiste technologique de la publicité mobile ancrée dans le respect de la vie privée, dresse un bilan de l’adoption de son format propriétaire Header Ad par les éditeurs français. Seulement quatre mois après son lancement en collaboration avec M Publicité, [...]

Baidu Global has announced that its AI-integrated marketing platform, MediaGo, has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform. Through this integration, MediaGo’s global advertisers, marketers, and brands now have access to premium, brand-safe display and native [...]

OneTrust has announced the appointment of Kim Rivera as its first chief legal & business affairs officer. Rivera is a strategic advisor, executive and lawyer with a global perspective. She brings over 25 years of business, legal, and leadership experience [...]

Hivestack, the world’s leading independent programmatic digital out-of-home (DOOH) ad tech company today announced a strategic partnership with Tomato Interactive in China, a subsidiary of BlueFocus media group (hereinafter referred to as "BlueFocus Media"). The partnership will enable Chinese brands to [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Social media giants sanction Russian media following Ukraine invasion; Chinese start ups follow TikTok's exit from India; Apple [...]